After graduation, Cheban began working for publicist Peggy Siegal at her firm in New York.[4] At one point, music manager Benny Medina called Siegal to work on Sean Combs' 29th birthday party. When Siegal rejected the offer despite Cheban's urging, Cheban accepted the job himself. Cheban left Siegal and formed his own public-relations firm with two other publicists. He left that company in 2001, and went on to found his own firm, CommandPR.[4]
In 2010, Cheban starred in his own reality show, The Spin Crowd, chronicling the lives of Cheban, Simon Huck and their employees at his firm.[6]Kim Kardashian executive-produced and kickstarted the series due to her friendship with Cheban.[7] Episodes focused on both personal conflicts and the firm's promotion of celebrities, with largely unscripted dialogue.[8] The series ran for one season of eight episodes before being cancelled.
Cheban's relationship with Kardashian has remained in the public spotlight. In 2012, Cheban made a short video spoofing himself as someone living in the shadow of Kardashian's fame.[9]
In January 2016, Cheban entered the Celebrity Big Brother 17 house in the U.K., to compete as a housemate on its 17th season. He voluntarily left the show within days, which he finished 15th place.[10]
In 2008, Cheban launched his own clothing line, Kritik.[11] Cheban also has designed jewelry for RichRocks.[12] In late 2012, Cheban opened Sushi MiKasa, a restaurant in Miami.[13]
On November 24, 2013, Cheban also co-hosted Coca-Cola Red Carpet Live!, a pre-show to the 2013 American Music Awards.[14] In January 2014, Cheban launched a product called Glam Screen, which is both a protective cover for a smart phone, as well as a mirror.[15]
In 2014, Cheban launched TheDishh, an entertainment and life-style website that features what Cheban and his team consider to be the highest-quality foods, gadgets and entertainment.[16]
In late 2019 Cheban launched the podcast Foodgod: OMFG![18]
Personal life
In late 2012, Cheban began dating stylist Anat Popovsky after meeting her while filming Kourtney and Kim Take Miami.[19][20] Cheban signed on as a single man on the second episode of the seventh season of Millionaire Matchmaker, which aired on December 12, 2013 on Bravo.[21]
In October 2019, various media outlets announced he had changed his legal name to his social media handle, Foodgod, after starting the process in January.[1][22]
^ abcStein, Joshua David (September 16, 2016). "Dinner at TAO with the 'FoodGod' Jonathan Cheban". GQ. Retrieved December 30, 2017. Cheban was born in Russia [sic] in 1974 but grew up across the George Washington Bridge in Fort Lee, New Jersey.
