Jaron Lowenstein

Jaron Lowenstein
Birth name	Jaron David Lowenstein
Also known as	Jaron and the Long Road to Love
Born	(1974-03-18) March 18, 1974 (age 50)[1]
Origin	Tucker, Georgia, U.S.
Genres	Country pop
Years active	1994–present
Labels	Jaronwood Universal Republic Records Big Machine Republic Nashville Nine North
Formerly of	Evan and Jaron

Jaron David Lowenstein (born March 18, 1974) is an American singer who formerly recorded with his identical twin brother, Evan, in the musical duo Evan and Jaron. As Jaron and the Long Road to Love, he released his debut single, "Pray for You" to country radio in November 2009. This song reached the top 15 on the Billboard Hot Country Songs charts, and is included on the album Getting Dressed in the Dark. The second single, "That's Beautiful to Me", was released in September 2010.

Life and career

Lowenstein was born in Tucker, Georgia, the son of Leslie (née Diamond) and Charles Lowenstein. He was raised in an Orthodox Jewish family, and attended Greenfield Hebrew Academy and Yeshiva High School (which have since merged to form the Atlanta Jewish Academy)^[2][3] Through his mother, he is related (by marriage) to actor Logan Lerman.^[4] In the late 1990s and early 2000s, Lowenstein recorded with his identical twin brother, Evan, in the pop duo Evan and Jaron.^[5] Evan and Jaron charted three singles, including "Crazy for This Girl," which reached number 15 on the Billboard Hot 100 charts in 2000.^[6] The duo split up in 2003 so that Evan could focus on raising his family.^[5]

Jaron co-wrote and recorded his first solo single, "Pray for You", as Jaron and the Long Road to Love in late 2009.^[7] Starting in February 2010, Big Machine Records assumed promotion of the single and a forthcoming album, which was distributed through a partnership of Jaron's Jaronwood label and Universal Republic.^[8] The song reached the top 40 on the Billboard Hot Country Songs chart and the Billboard Hot 100.

Jaron told Technorati that the song "wasn't started or pushed by some major label or organization. I would love to take the credit for its success, but honestly this is something fans want and they are the ones calling radio to have them play it."^[9] Hank Friedmann directed a music video for the song, which has aired on CMT Pure Country (CMT Pure) and Great American Country (GAC).^[10] A second video, which includes Jaime Pressly, debuted in April 2010.^[11]

His debut album, Getting Dressed in the Dark, was released on June 22, 2010.^[12] The album's second single is "That's Beautiful to Me", which debuted on the country chart at number 59 in September 2010.

In early 2011, Lowenstein parted ways with Big Machine Records and Republic Nashville. Despite leaving the label, a third single from Getting Dressed in the Dark, "It's a Good Thing", was released on April 18, 2011, with promotion from Nine North Records. However, the single failed to chart.

On May 31, 2011, Lowenstein released "Beautiful Lies", which features Big Kenny, one-half of the country music duo Big & Rich. The song is the lead-off single to Lowenstein's second album. The song also failed to chart.

In 2011, eleven songs were released as a self-titled album by the band Cordovas. The band is made out of Joe Firstman, Jaron Lowenstein, Jon Loyd, Johnny Gray, Parker Gins and Toby Weaver. The album was made available as a free download on the band's official website ^[13] as well as other traditional paying outlets.

The songs "Old Dog" and "All I Found" had videos released online.

Discography

Studio albums

Title	Album details	Peak chart positions
		US Country [14]	US [15]
Getting Dressed in the Dark	Release date: June 22, 2010 Label: Jaronwood/Universal/Big Machine Formats: CD, music download	2	16
The Cordovas	Release date: 2011 Label: Jaronwood Formats: CD, music download	—	—

Singles

Year	Single	Peak chart positions			Certifications (sales threshold)	Album
		US Country [16]	US [17]	CAN [18]
2009	"Pray for You"	13	34	70	US: Platinum[19]	Getting Dressed in the Dark
2010	"That's Beautiful to Me"	44	—	—
2011	"It's a Good Thing"	—	—	—
	"Beautiful Lies" (with Big Kenny)	—	—	—		Non-album single
2012	"Old Dog"	—	—	—		The Cordovas
"—" denotes releases that did not chart

Music videos

Year	Video	Director
2009	"Pray for You"[20]	Hank Friedmann
2010	"Pray for You"[21]	Marc Klasfeld
	"That's Beautiful to Me"[22]	Jeremy Garelick
2011	"Beautiful Lies" (with Big Kenny)[23]	Jaron Lowenstein

Awards and nominations

Year	Association	Category	Result
2010	American Country Awards	New/Breakthrough Artist of the Year[24]	Nominated
		Single by New/Breakthrough Artist — "Pray for You"[24]	Nominated

References

1. "Today in History". The Associated Press. March 18, 2011. Evan and Jaron Lowenstein are 37
2. "American Jewish Life Magazine". Atlantajewish.com. Archived from the original on 12 February 2010. Retrieved 7 June 2016.
3. "Former Atlanta rocker Jaron of Evan and Jaron lassos a hit in country music | Radio & TV Talk". Archived from the original on May 14, 2012. Retrieved July 18, 2012.
4. "Logan Lerman". IMDb.com. Retrieved 7 June 2016.
5. "Jaron Prescribes Music as Antidote to Tough Times". The Boot. March 12, 2010. Retrieved March 12, 2010.
6. "Who's New". Country Weekly. 17 (5): 17. 1 February 2010. ISSN 1074-3235.
7. Bonaguro, Alison (November 20, 2009). "Jaron Lowenstein Offers a Prayer for Your Ex". CMT. Archived from the original on November 23, 2009. Retrieved November 24, 2009.
8. "Jaron & Long Run Ink Deal With Universal Republic". All Access. March 5, 2010. Retrieved March 25, 2010.
9. "Even Celebrities Aren't Immune To Valentine's Day Pressure". Technorati. February 16, 2010. Archived from the original on February 19, 2010. Retrieved March 26, 2010.
10. "Music video for "Pray for You"". CMT. Archived from the original on January 8, 2010. Retrieved March 23, 2010.
11. Bonaguro, Alison (April 12, 2010). "Jaron Gives the Back Story in New "Pray for You"". CMT. Archived from the original on July 25, 2011. Retrieved April 12, 2010.
12. Hughes, Donna (April 7, 2010). "Jaron Gets 'Dressed' for New Album". The Boot. Retrieved April 12, 2010.
13. "Cordovas". 2011.
14. "Jaron and the Long Road to Love Album & Song Chart History - Country Albums". Billboard. Prometheus Global Media. Retrieved October 18, 2010.
15. "Jaron and the Long Road to Love Album & Song Chart History - Billboard 200". Billboard. Prometheus Global Media. Retrieved October 18, 2010.
16. "Jaron and the Long Road to Love Album & Song Chart History - Country Songs". Billboard. Prometheus Global Media. Retrieved October 18, 2010.
17. "Jaron and the Long Road to Love Album & Song Chart History - Hot 100". Billboard. Prometheus Global Media. Retrieved October 18, 2010.
18. "Jaron and the Long Road to Love Album & Song Chart History - Canadian Hot 100". Billboard. Prometheus Global Media. Retrieved October 18, 2010.
19. "RIAA - Recording Industry Association of America - Searchable Database". Recording Industry Association of America. Retrieved August 16, 2011.
20. "CMT : Videos : Jaron and the Long Road to Love : Pray for You (Early Edition)". Country Music Television. Archived from the original on April 15, 2010. Retrieved October 18, 2010.
21. "CMT : Videos : Jaron and the Long Road to Love : Pray for You". Country Music Television. Archived from the original on April 14, 2010. Retrieved October 18, 2010.
22. "CMT : Videos : Jaron and the Long Road to Love : That's Beautiful to Me". Country Music Television. Archived from the original on October 4, 2010. Retrieved October 18, 2010.
23. "CMT : Videos : Jaron and the Long Road to Love : Beautiful Lies - Featuring Big Kenny". Country Music Television. Archived from the original on June 11, 2011. Retrieved June 7, 2011.
24. "2010 American Country Awards Nominees". www.dailypostal.com. Retrieved October 18, 2010.

External links

• Official Website
• Artist's Official Facebook Site
• Cordovas Official Web Site