Rowson served as the Yankees' minor league hitting coordinator for six seasons, joining the Chicago Cubs as their minor league hitting coordinator for the 2012 season. He took over as the hitting coach of the Cubs in June 2012, after Rudy Jaramillo was fired.[2] After the 2013 season, Rowson rejoined the Yankees as their minor league hitting coordinator.[3]
The Minnesota Twins hired Rowson as their hitting coach before the 2017 season.[4] In the offseason following the 2019 season, Rowson left the Twins to become the Marlins' bench coach.[5] On November 15, 2022, the Detroit Tigers hired Rowson as an assistant hitting coach.[6]
After the 2023 season, the Yankees hired Rowson as their hitting coach.[7]