Inside Films

Inside Films

Company type	Subsidiary
Industry	Entertainment
Founded	July 11, 2011; 13 years ago (2011-07-11) in Santa Clara and Irvine, California, USA
Defunct	August 14, 2013 (2013-08-14)
Parent	Intel Toshiba

Inside Films is a joint effort between Intel and Toshiba that focuses on creating social films. Founded in 2011, Inside Films has produced three social productions spanning three different genres.

History

On July 11, 2011, a news release was released detailing plans for Intel and Toshiba to collaborate on a social film, Inside. The film would be released in episodic format, with each further episode's events being determined through social media.^[1][2]

On July 24, 2012, the two companies again teamed up for another social film, The Beauty Inside.^[3][4][5] The Beauty Inside won^[6] a daytime EMMY award at the 40th Daytime Creative Arts Emmy Awards on June 14, 2013.

A third joint collaboration was announced on July 25, 2013, titled The Power Inside.^[7][4][5][8]

Productions

• Inside (2011)
• The Beauty Inside (2012)
• The Power Inside (2013)

References

1. "Intel® and Toshiba Launch Social Media Film Project - "Inside"" (Press release). Santa Clara/Irvine, California: Intel. July 11, 2011. Retrieved August 25, 2018.
2. Karpel, Ari (11 July 2011). "Inside Intel And Toshiba's Social Film". Fast Company. Retrieved 25 August 2018.
3. "Toshiba and Intel Unveil 'The Beauty Inside' Global Social Film Project" (Press release). Irvine/Santa Clara, California: Intel. July 24, 2012. Retrieved August 25, 2018.
4. Bulik, Beth Snyder (13 November 2013). "What's Inside Intel/Toshiba's 'Beauty Inside'". Ad Age. Retrieved 28 March 2014.
5. Camp, Alexa (16 August 2013). "Intel & Toshiba Team Up for New Social Film The Power Inside Starring Harvey Keitel". Slant Magazine. Retrieved 28 March 2014.
6. "'Beauty Inside' wins Daytime Emmy". adage.com. Retrieved 2019-03-01.
7. "Intel® and Toshiba Push Boundaries of Branded Content with New Social Film "The Power Inside"" (Press release). Santa Clara, California: Intel. July 25, 2013. Retrieved August 25, 2018.
8. Voight, Joan (29 July 2013). "Intel and Toshiba Peddle Product Placement in Branded Film". Adweek. Retrieved 28 March 2014.