Ashur was born in Odesa to parents from Lebanon. During his footballer career, Ashur played for the Armenian diaspora club Homenetmen Beirut in Lebanon as well as several Odesa-based amateur level clubs Evolution, Soborka, Real, Atletik.[1]
In 2009 he graduated the Odesa University.[1] Also, Ashur holds a UEFA A coaching license.[1]
His coaching career Ashur started at children football club "Krok" from Odesa.[1] In 2017–2019 he was a coach at the Chornomorets football academy (SDYuShOR).[1] For short while he travelled abroad to Qatar and later returned to Ukraine joining the SC Dnipro-1 coaching staff.[1] Since 2023 Ashur was involved in coaching of the Ukraine junior national football teams.
On 26 May 2024 it was announced that Imad Ashur was appointed a manager of the UPL club Polissya.[2][3]