I Wouldn't Normally Do This Kind of Thing

"I Wouldn't Normally Do This Kind of Thing"
Single by Pet Shop Boys
from the album Very
B-side	"Too Many People" "Violence" (Haçienda version)
Released	29 November 1993 (1993-11-29)
Genre	Dance-pop disco[1]
Length	3:03 (album version) 4:45 (Beatmasters 7-inch mix)
Label	Parlophone
Songwriter(s)	Neil Tennant Chris Lowe
Producer(s)	Pet Shop Boys
Pet Shop Boys singles chronology
"Go West" (1993) "I Wouldn't Normally Do This Kind of Thing" (1993) "Liberation" (1994)
Music video
"I Wouldn't Normally Do This Kind of Thing" on YouTube

"I Wouldn't Normally Do This Kind of Thing" is a song by English synth-pop duo Pet Shop Boys from their fifth studio album, Very (1993). The song, both written and produced by the duo, describes a person normally hesitant to unwind and show his feelings, who—because of some event in his life—suddenly becomes willing to loosen up. It was released in the United Kingdom on 29 November 1993 by Parlophone as the album's third single, reaching number 13 on the UK Singles Chart. In the United States, where it was released in January 1994, it reached number two on the Billboard Hot Dance Club Play chart. The song's accompanying music video was directed by Howard Greenhalgh.

Background

In a 1993 interview with NME, Tennant described "I Wouldn't Normally Do This Kind of Thing" as having "no dark underbelly whatsoever". He commented, "It's just a happy song, it's just meant to be a love song. Actually, it is from an unusual point of view. We always get this thing where people go on about how English and reserved we are, so it's meant to be a reserved person falling in love. There's something rather middle-aged about it, like some kind of librarian falling in love and going mad."^[2]

Critical reception

Larry Flick from Billboard wrote, "PSB's lauded Very project spawns another club winner as they combine their patented pop/disco electro-grooves with sharp, clever lyrics. The hook is quite memorable, while a plethora of trance-ish remixes is right in the pocket of current dance trends. Lively album version also is a total joy, and deserves more than a just cursory push from EMI's pop promotion department."^[3] Dave Sholin from the Gavin Report said, "It's impossible to hear Chris Lowe and Neil Tennant's trademark sound and not believe this pair has great fun making their music." He added that the music video "recalls the days when Twiggy set fashion trends."^[4]

In his weekly UK chart commentary, James Masterton praised the track, stating that the duo "have picked the other standout track" from the album after "Go West", adding that it "is far and away the happiest, most barking mad pop single they have released in their seven year career and is all the better for it." He concluded, "Alright, so I like it, but it deserves to be big."^[5] Alan Jones from Music Week gave it four out of five, naming it one of the "standout tracks" of the album. He felt that it "is tweaked into even better shape by the Beatmasters and DJ Pierre, and judging from the artwork, the video should be a hoot." He also complimented it as "one of the hottest records of the winter."^[6] James Hamilton from the Record Mirror Dance Update described it as "swirling pure disco".^[1]

Jim Arundel of Melody Maker considered the song to be another of the duo's "cinemascopic frug anthems". He considered it to be "as cheesy and boisterous as a good night out in Staines" and added that the Beatmasters' 7-inch mix was "bouncier than the LP version".^[7] Barbara Ellen of NME picked it as a "single of the week" and called it "another triumph".^[8] Jonathan Bernstein from Spin commented, "I feel like taking all my clothes off dancing to the rite of spring, exults Neil Tennant on "I Wouldn't Normally Do This Kind of Thing", and you know he ain't giving a shout-out to the Dischord noisemakers."^[9]

Music video

A music video was produced to promote the single, directed by British director Howard Greenhalgh.^{[citation needed]} It was A-listed on Germany's VIVA in March 1994.^[10]

Remixes and B-sides

The song was extensively remixed by the Beatmasters for its release as a single, with a new intro replacing the house piano of the album version. Tennant and Lowe came to prefer aspects of this remix and particularly the new intro, playing it on their Electric tour and including a version of the song with it on their PopArt greatest hits compilation.^[11]

The single release was bolstered by a large amount of bonus material available across a wide range of formats, on top of the nine remixes commissioned. The main B-side is "Too Many People", but the single also featured remixes of Please tracks "Violence" and "West End Girls".

Packaging

In the UK, the first CD single came in a rubber sleeve, that held both CD one and two. This was very similar to the packaging for Very Relentless. As with the previous singles from Very, the duo donned new outfits for the single's promotional campaign. Chris featured in a blonde wig with a pink and white costume, while Neil was adorned in a brunette wig and darker clothing.

Track listings

UK 7-inch and cassette single, Australasian cassette single[12][13][14] "I Wouldn't Normally Do This Kind of Thing" – 4:45 "Too Many People" – 4:19 UK 12-inch single[15] A1. "I Wouldn't Normally Do This Kind of Thing" (extended nude mix) – 7:49 A2. "I Wouldn't Normally Do This Kind of Thing" (Grandballroom dub) – 6:32 B1. "West End Girls" (Sasha remix) – 7:45 B2. "West End Girls" (Sasha dub) – 8:16 UK 12-inch single (DJ Pierre remixes)[16] A1. "I Wouldn't Normally Do This Kind of Thing" (DJ Pierre Wild Pitch mix) – 8:22 A2. "I Wouldn't Normally Do This Kind of Thing" (DJ Pierre Wild Tribal Beats) – 3:49 B1. "I Wouldn't Normally Do This Kind of Thing" (DJ Pierre club mix) – 7:10 B2. "I Wouldn't Normally Do This Kind of Thing" (DJ Pierre Wild Pitch dub) – 7:45 UK CD1[17] "I Wouldn't Normally Do This Kind of Thing" – 4:45 "I Wouldn't Normally Do This Kind of Thing" (extended nude mix) – 7:49 "I Wouldn't Normally Do This Kind of Thing" (Wild Pitch mix) – 8:22 "I Wouldn't Normally Do This Kind of Thing" (Grandballroom mix) – 6:39 "I Wouldn't Normally Do This Kind of Thing" (Wild Pitch dub) – 7:45 UK CD2 and Australasian CD single[18][19] "I Wouldn't Normally Do This Kind of Thing" – 3:04 "Too Many People" – 4:19 "Violence" (Haçienda version) – 4:58 "West End Girls" (Sasha remix) – 7:45

European CD single[20] "I Wouldn't Normally Do This Kind of Thing" – 3:04 "West End Girls" (Sasha remix) – 7:45 US maxi-CD single[21] "I Wouldn't Normally Do This Kind of Thing" (album version) – 3:04 "I Wouldn't Normally Do This Kind of Thing" (club mix) – 7:10 "I Wouldn't Normally Do This Kind of Thing" (Wild Pitch mix) – 8:22 "I Wouldn't Normally Do This Kind of Thing" (extended nude mix) – 7:48 "West End Girls" (Sasha mix) – 7:45 "Violence" (Haçienda version) – 4:58 "Too Many People" – 4:19 US 12-inch single[22] A1. "I Wouldn't Normally Do This Kind of Thing" (club mix) – 7:10 A2. "I Wouldn't Normally Do This Kind of Thing" (Grand Ballroom dub) – 6:30 A3. "I Wouldn't Normally Do This Kind of Thing" (album version) – 3:04 B1. "I Wouldn't Normally Do This Kind of Thing" (extended nude mix) – 7:48 B2. "West End Girls" (Sasha mix) – 7:45 The label lists the Grand Ballroom dub but instead has the Grand Ballroom mix US cassette single[23] "I Wouldn't Normally Do This Kind of Thing" (album version) – 3:04 "I Wouldn't Normally Do This Kind of Thing" (7-inch mix) – 4:45

Charts

Weekly charts Weekly chart performance for "I Wouldn't Normally Do This Kind of Thing" Chart (1993–1994) Peak position Australia (ARIA)[24] 34 Austria (Ö3 Austria Top 40)[25] 18 Belgium (Ultratop 50 Flanders)[26] 24 Canada Top Singles (RPM)[27] 61 Europe (Eurochart Hot 100 Singles)[28] 27 Europe (European AC Radio)[29] 8 Europe (European Hit Radio)[30] 4 Finland (Suomen virallinen lista)[31] 4 Germany (GfK)[32] 37 Iceland (Íslenski Listinn Topp 40)[33] 16 Ireland (IRMA)[34] 20 Italy Airplay (Music & Media)[35] 4 Netherlands (Dutch Top 40 Tipparade)[36] 2 Netherlands (Single Top 100)[37] 45 Sweden (Sverigetopplistan)[38] 38 Switzerland (Schweizer Hitparade)[39] 26 UK Singles (OCC)[40] 13 UK Airplay (Music Week)[41] 1 UK Dance (Music Week)[42] 13 UK Dance (Music Week)[43] Remix 7 UK Club Chart (Music Week)[44] 14 US Dance Club Songs (Billboard)[45] 2 US Dance Singles Sales (Billboard)[46] 36

Year-end charts Year-end chart performance for "I Wouldn't Normally Do This Kind of Thing" Chart (1994) Position US Dance Club Play (Billboard)[47] 8

Release history

Release dates and formats for "I Wouldn't Normally Do This Kind of Thing"

Region	Date	Format(s)	Label(s)	Ref.
United Kingdom	29 November 1993	7-inch vinyl CD1 cassette	Parlophone	[48]
	6 December 1993	CD2		[49]
	29 December 1993	12-inch vinyl		[50]
Japan	9 February 1994	Mini-CD	EMI	[51]

References

1. Hamilton, James (11 December 1993). "Dj directory" (PDF). Music Week, in Record Mirror (Dance Update Supplemental Insert). p. 7. Retrieved 5 April 2021.
2. Staunton, Terry (29 May 1993). "'The Smiths You Can Dunce To'". New Musical Express. pp. 28–30.
3. Flick, Larry (22 January 1994). "Single Reviews" (PDF). Billboard. p. 61. Retrieved 16 March 2021.
4. Sholin, Dave (18 February 1994). "Gavin Picks — Singles" (PDF). Gavin Report. Retrieved 14 March 2022.
5. Masterton, James (5 December 1993). "Week Ending December 11th 1993". Chart Watch UK. Retrieved 12 September 2021.
6. Jones, Alan (4 December 1993). "Market Preview: Mainstream - Singles" (PDF). Music Week. p. 12. Retrieved 5 April 2021.
7. Arundel, Jim (4 December 1993). "Singles". Melody Maker. p. 33.
8. Ellen, Barbara (4 December 1993). "Singles". New Musical Express. p. 15.
9. Bernstein, Jonathan (November 1993). "Spins". Spin. p. 130. Retrieved 25 January 2023.
10. "Station Reports > VIVA TV/Cologne" (PDF). Music & Media. Vol. 11, no. 10. 5 March 1994. p. 18. Retrieved 22 December 2022.
11. "Live performance 2013". YouTube. 14 May 2013. Archived from the original on 21 December 2021. Retrieved 17 November 2014.
12. I Wouldn't Normally Do This Kind of Thing (UK 7-inch single sleeve). Pet Shop Boys. Parlophone. 1993. R 6370, 7243 8 81121 7 8.
13. I Wouldn't Normally Do This Kind of Thing (UK cassette single sleeve). Pet Shop Boys. Parlophone. 1993. TCR 6370, 7243 8 81121 4 7.
14. I Wouldn't Normally Do This Kind of Thing (Australasian cassette single sleeve). Pet Shop Boys. Parlophone. 1993. TCR 6370, 8811214.
15. I Wouldn't Normally Do This Kind of Thing (UK 12-inch single sleeve). Pet Shop Boys. Parlophone. 1993. 12R 6370, 7243 8 81121 6 1.
16. I Wouldn't Normally Do This Kind of Thing (UK remix 12-inch single sleeve). Pet Shop Boys. Parlophone. 1993. 12RX 6370, 7243 8 81122 6 0.
17. I Wouldn't Normally Do This Kind of Thing (UK CD1 liner notes). Pet Shop Boys. Parlophone. 1993. CDR 6370.
18. I Wouldn't Normally Do This Kind of Thing (UK CD2 liner notes). Pet Shop Boys. Parlophone. 1993. CDRS 6370.
19. I Wouldn't Normally Do This Kind of Thing (Australasian CD single liner notes). Pet Shop Boys. Parlophone. 1993. 8811202.
20. I Wouldn't Normally Do This Kind of Thing (European CD single liner notes). Pet Shop Boys. Parlophone. 1993. 7243 8 81112 2 5.
21. I Wouldn't Normally Do This Kind of Thing (US maxi-CD single liner notes). Pet Shop Boys. EMI Records USA. 1994. E2-58122.
22. I Wouldn't Normally Do This Kind of Thing (US 12-inch single vinyl disc). Pet Shop Boys. EMI Records USA. 1994. Y-58122.
23. I Wouldn't Normally Do This Kind of Thing (US cassette single sleeve). Pet Shop Boys. EMI Records USA. 1994. 4KM-58122.
24. "Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing". ARIA Top 50 Singles. Retrieved 7 August 2019.
25. "Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing" (in German). Ö3 Austria Top 40. Retrieved 7 August 2019.
26. "Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing" (in Dutch). Ultratop 50. Retrieved 7 August 2019.
27. "Top RPM Singles: Issue 2389." RPM. Library and Archives Canada. Retrieved 7 August 2019.
28. "Eurochart Hot 100 Singles" (PDF). Music & Media. Vol. 11, no. 2. 8 January 1994. p. 11. OCLC 29800226 – via World Radio History.
29. "Adult Contemporary Europe Top 25" (PDF). Music & Media. Vol. 11, no. 9. 26 February 1994. p. 22. Retrieved 28 May 2023.
30. "EHR Top 40" (PDF). Music & Media. Vol. 11, no. 4. 22 January 1994. p. 21. Retrieved 16 April 2024.
31. Pennanen, Timo (2006). Sisältää hitin – levyt ja esittäjät Suomen musiikkilistoilla vuodesta 1972 (in Finnish) (1st ed.). Helsinki: Kustannusosakeyhtiö Otava. p. 233. ISBN 978-951-1-21053-5.
32. "Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing" (in German). GfK Entertainment charts. Retrieved 7 August 2019.
33. "Íslenski Listinn Topp 40 – Vikan 20._26.01.'94". DV (in Icelandic). 20 January 1994. p. 20. ISSN 1021-8254 – via Timarit.is.
34. "The Irish Charts – Search Results – I Wouldn't Normally Do This Kind of Thing". Irish Singles Chart. Retrieved 7 August 2019.
35. "Regional Airplay: South" (PDF). Music & Media. Vol. 11, no. 3. 15 January 1994. p. 36.
36. "Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing" (in Dutch). Dutch Top 40. Retrieved 2 May 2020.
37. "Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing" (in Dutch). Single Top 100. Retrieved 7 August 2019.
38. "Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing". Singles Top 100. Retrieved 7 August 2019.
39. "Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing". Swiss Singles Chart. Retrieved 7 August 2019.
40. "Pet Shop Boys: Artist Chart History". Official Charts Company. Retrieved 2 May 2020.
41. "The Airplay Chart" (PDF). Music Week. 18 December 1993. p. 26. Retrieved 2 May 2024.
42. "Dance Singles" (PDF). Music Week. 18 December 1993. p. 22. ISSN 0265-1548 – via World Radio History.
43. "Dance Singles" (PDF). Music Week. 8 January 1994. p. 12. ISSN 0265-1548 – via World Radio History.
44. "The RM Club Chart" (PDF). Music Week, in Record Mirror (Dance Update Supplemental Insert). 18 December 1993. p. 4. Retrieved 13 May 2023.
45. "Pet Shop Boys Chart History (Dance Club Songs)". Billboard. Retrieved 7 August 2019.
46. "Pet Shop Boys Chart History (Dance Singles Sales)". Billboard. Retrieved 2 May 2020.
47. "The Year in Music – Hot Dance Music Club Play Singles". Billboard. Vol. 106, no. 52. 24 December 1994. p. YE-74. ISSN 0006-2510 – via Google Books.
48. "Single Releases" (PDF). Music Week. 27 November 1993. p. 27. Retrieved 25 June 2021.
49. "Single Releases". Music Week. 4 December 1993. p. 21.
50. "Single Releases". Music Week. 25 December 1993. p. 23.
51. "いつもはこんな僕じゃない | ペット・ショップ・ボーイズ" [I'm Not Usually Like This | Pet Shop Boys] (in Japanese). Oricon. Retrieved 22 January 2024.