Highsnobiety

Highsnobiety

Type of site	Online magazine
Available in	English
Headquarters	Berlin, Germany
Owner	David Fischer
Parent	Zalando
URL	highsnobiety.com
Commercial	Yes
Registration	No
Launched	2005; 20 years ago (2005)
Current status	Active

Highsnobiety is a global fashion and lifestyle media brand founded in 2005 by David Fischer. The youth-focused company is difficult to pigeonhole, as it straddles the line between a media company that reviews fashion and lifestyle products, a clothing company that sells its own clothing lines, and a creative agency that advises other companies how to market their own fashion and lifestyle products.^[1]

It was bought by Zalando in 2022.^[2] It is headquartered in Berlin and has offices in Amsterdam, London, Milan, New York, Los Angeles and Sydney. Highsnobiety has a digital-first publishing approach. The print magazine first launched in 2010, with quarterly issues published globally.

Company activities

Highsnobiety Shop, a multi-brand online fashion and lifestyle retailer, was launched in 2019. Highsnobiety launched their apparel collection in 2021.^[3]

Since 2018, the brand publishes regular research papers in the fields of luxury and young consumer trends in collaboration with Boston Consulting Group.^[4]

In 2021, Highsnobiety launched Gate Zero, a travel retail concept with locations in Zurich International Airport. In 2022, travel retail company Gebr. Heinemann announced a joint venture to expand the concept, beginning with a location at Copenhagen International Airport.

In January 2024, Highsnobiety announced its long-term partnership with Lacoste and their plan to launch an "ultra-limited" edition L003 2K24 sneaker and a clothing line.^[5][6]

Awards and honors

• 2022 D&AD Wood Pencil Award for Advertising, Design, Craft, Culture and Impact^[7]
• 2022 Webby Award for Advertising, Media & PR Fashion, Beauty & Lifestyle^[8]
• 2022 Webby Award for Video Fashion & Lifestyle (Branded)^[9]
• 2018 Digiday Award for Best In-House Content/Brand Studio
• 2017 Webby Award for Cultural Blog/Website^[10]
• 2017 BoF 500, Business of Fashion^[11]

References

1. Testa, Jessica (18 April 2024). "How Highsnobiety is Shaping the Current Media Landscape". The New York Times.
2. "Zalando snaps up majority stake in Highsnobiety". Vogue Business. 2022-06-13. Retrieved 2022-11-07.
3. "'We've always been about pushing other people's stuff': Highsnobiety begins its e-commerce transformation". Glossy. 2019-05-24. Retrieved 2022-06-11.
4. Pastore, Alexandra (2022-06-09). "EXCLUSIVE: BCG and Highsnobiety on Cultural Credibility in the Luxury Fashion Space". WWD. Retrieved 2022-06-11.
5. "Lacoste et Highsnobiety collaborent et débutent un partenariat à long terme". Fashion Network. Retrieved 24 January 2024.
6. "Lacoste and Highsnobiety team up for first time, more launches planned". Fashion Network. Retrieved 24 January 2024.
7. "Full Steam Ahead with Francis Bourgeois, The North Face and Gucci | D&AD Awards 2022 Shortlist | Social Commercials Over 30 Seconds | D&AD". www.dandad.org. Retrieved 2022-06-12.
8. "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2022-06-11.
9. "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2022-06-11.
10. Cultural Blog/Website webbyawards.com
11. "David Fischer is part of the BoF 500". The Business of Fashion. Retrieved 2022-06-11.

External links

• Official website