The song was first released as a single on February 17, 2017.[2][3] The song was produced by Nicholas Furlong and Colin Brittain, two younger, up-and-coming music producers the band chose to work with, to help find a new sound that mixed their Infest-era sound with more modern music.[2][4] A music video for the song was released on May 1, 2017.[5] Directed by Darren Craig, the video features the band performing and shows footage of unfortunate life events happening to a man wearing a bunny costume.[5]
Themes and composition
Lyrically, the song's message is centered around surviving mental health issues.[4] The song features bass-driven verses, followed by a wash of heavy guitar and synths in the chorus, with frontmanJacoby Shaddix's recurring line in the chorus singing "I think I need help / I’m drowning in myself".[4]Rock Sound described the song as "infectious, emotional...powerful...a cry for help in musical form".[6] Shaddix described the song:
With a track like Help, that song kind of harkens back to 'Scars', but it’s a little bit more uptempo and upbeat than Scars is. But it’s just a dark anthem, and I like that juxtaposition...We tapped into that on a track like Scars back in the day, and we were, like, ‘All right. Let’s see if we wrote something in a major key again.’ We’ve done that with songs like Lifeline in the past...It’s got a little element of some old school with some new school.[7]
^"ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 28. týden 2017 in the date selector. Retrieved July 17, 2017.
^"CZ - Radio - Top 20 Modern Rock"(select "Top 20 Modern Rock" into the search box, then select "201725"). hitparada.ifpicr.cz. Retrieved December 14, 2022.