Rowlands was the son of Rowland Rowlands, who was manager of the Penygraig Colliery Company in the Rhondda. He was educated at Penygraig Board School and Health School, and became a member of Rhondda Urban District Council from 1913 to 1919 and from 1922 to 1929.[2]
He first stood for election to the House of Commons as a Coalition Conservative candidate at a by-election in 1920 in the Labour Party-held constituency of Rhondda West, but lost by a wide margin. Despite being an official Coalition Conservative candidate, Rowlands described himself as "Labour in the Conservative interest", having been nominated by the local Conservative workingmen's clubs.[3] (He was president of Dunraven Conservative Club in Penygraig and Vice-President of Ton-Pentre Conservative Club in Ystrad).[2] He stood again in Rhondda West at the 1922 general election, losing by a wider margin.[3]
^ abcCraig, F. W. S. (1983) [1969]. British parliamentary election results 1918–1949 (3rd ed.). Chichester: Parliamentary Research Services. pp. 541, 555, 557, 568. ISBN0-900178-06-X.