Giti Tire

Giti Tire

Industry	Tire manufacturing
Founded	1951; 73 years ago (1951)
Headquarters	Singapore
Key people	Executive Chairman, Enki Tan Managing Director, Lei Huaichin
Revenue	US$3.2 billion (2018)[1]
Number of employees	Over 32,000 Worldwide
Website	www.giti.com

Giti Tire is a Singapore headquartered tire company, with eight manufacturing facilities, more than 32,000 global employees, and distribution to a market of more than 130 countries.^[2]

As of 2022,^[update] Giti was ranked as the number ten tire manufacturing company in the world based on revenue.^[3]

History

Giti Tire's roots go back to 1951, beginning with bicycle tire and inner-tube manufacturing in Indonesia, and later producing bias tires for passenger and commercial vehicles.^[4] The company entered China in 1993 and established a joint venture with Anhui Tire Factory, an independent third party for the production of bias tires. In 1998, Giti established proprietary sales and distribution centers in various locations, completing manufacturing facilities in Fujian two years later to serve new passenger car tire (PCR) production. Since then, the company has expanded further internationally, opening offices and distribution centers around the world.^[5]

In June 2014, the company announced plans to build a US$560 million production plant in Richburg, South Carolina, (in the Charlotte metropolitan area) USA, its first factory outside of Asia, which opened in October 2017.^[6][7]

In February 2016, Giti was named Automotive Supplier of the Year and Hardlines Supplier of the Year by Bentonville, AR retailer Walmart.^[8]

Facts and Figures

• 2018 Revenue: US$3.2 billion, including affiliate PT Gajah Tunggal Tbk
• Markets Present: more than 130 countries
• Regional Offices: United States, Canada, UK, Germany, France, Indonesia, China, U.A.E., Malaysia, and Singapore
• Research and Development: Locations in the US, Germany, UK, Indonesia, and China. Proving grounds in five different locations (Ding Yuan Proving Ground ^[9] in China, Mira Proving Ground in the UK,^[10] Mella Track Proving Ground in Finland,^[11] ARTC in Taiwan, and in Karawang, Indonesia.
• Manufacturing Facilities: Five plants located in China, Indonesia, and in South Carolina, USA. All plants have obtained ISO/TS16949:2002 accreditation (a standard of quality control and ISO14001 for Environmental Management System).^[12]

Motorsports

Giti sponsors motorsports drivers and events under the Giti and GT Radial brands. Included among these are being the tire sponsor for many Motorsports events in Asia and Europe, including the F3 Asian Championship^[13]

In 2017, Giti Tire debuted at the 24 Hours Nürburgring Race in Germany, qualifying 1st in the SP8 class, and placing 2nd in its class after a final race mechanical issue on the transmission.^[14] In 2019, the company achieved its best performance yet, with a first and second-place finish in the SP8 class at the 24 Hours Nürburgring. In addition, its 'Giti's Angels' team of all-female drivers, technicians, and coach achieved a first class finish in their group at the final VLN race in 2019.^[15]

In the UK, Giti is the official tire of the VW Beetle Fun Cup, using GitiCompete GTR1 tires.

Also in the UK, Giti have been the official sponsor and exclusive tyre supplier of the British Truck Racing Championship since 2022, which they extended into 2023.^[16]

GT Radial is a tire supplier to drifting competitors such as Chris Forsberg (Formula D; since 2021), Benjamin Bourdet (European Champion), and the German drift team.

In the United States, Giti has sponsored Japan's Nobuhiro Tajima in the Pikes Peak International Hill Climb Championship, the 2013 winner in the Electric Auto division.^[17]

In 2023, Giti is the official supplier of the Formula Regional Middle East Championship.

Brand Portfolio

Giti Tire manufactures a variety of brands of passenger car, truck/bus, and off-road tires for global markets, which include Giti, GT Radial, Primewell, Runway, and Dextero.^[18]

References

1. "Financial Performance". Retrieved 19 January 2020.
2. "Manufacturing Facilities". Archived from the original on 2 April 2015. Retrieved 31 March 2015.
3. "BRAND FINANCE". Retrieved 14 November 2022.
4. "Giti Tire - Milestones". www.giti.com. Archived from the original on 2016-05-07. Retrieved 2016-05-21.
5. "Milestones". Archived from the original on 1 June 2013. Retrieved 14 August 2013.
6. "Giti Tire To Bring 1,700 Jobs To Chester County". Archived from the original on 16 October 2014. Retrieved 2 July 2014.
7. "Giti Tire Celebrates New United States Factory". Giti. Retrieved 2018-09-01.
8. "Walmart Chooses Giti Over All Other Brands - Suppliers - Modern Tire Dealer". www.moderntiredealer.com. Retrieved 2016-05-21.
9. China Automotive Testing World. "Proving Ground in Dingyuan". China Automotive Testing World. Archived from the original on 2013-12-03.
10. Mira Proving Ground (26 April 2018). "Mira Proving Ground in the UK". Mira Proving Ground.
11. Test World. "Mella Track Proving Ground in Finland". Test World. Archived from the original on 2017-04-29. Retrieved 2013-03-28.
12. "Manufacturing Facilities". Archived from the original on 27 June 2014. Retrieved 2 July 2014.
13. "Motorsports". Retrieved 19 Jan 2020.
14. "Motorsports". 9 June 2017. Retrieved 16 Aug 2017.
15. "Motorsports". Retrieved 19 Jan 2020.
16. "Giti Tire to continue keeping the BTRC wheels turning in 2023". Retrieved 29 Mar 2023.
17. "Nobuhiro "Monster" Tajima gets 10th Pikes Peak International Hill Climb Win and Sets Electric Record". The Fast Lane Car. July 2013. Retrieved 14 August 2013.
18. "Brand Listing". Retrieved 16 Aug 2017.