The firm was founded in 1979 by Gary M. Reynolds, who was credited with originating the practice of engagement marketing.[2] Reynolds stepped down as CEO in 2014 but remains chairman of GMR Marketing.[3] The firm has been a subsidiary of the Omnicom Group since 1997.[3]
GMR Marketing's Global Headquarters in New Berlin, WI was listed by The Milwaukee Journal Sentinel as one of the "Best Places to Work"[4][5] for the years 2015, 2016, and 2017. Listing features such as a "Barcade",[6] outdoor patios with fire pits, indoor cafés, and a recording studio as some of the amenities available to the office employees and clients.