In the 1997 general election, a candidate stood for election in Brighton, Pavilion, using the description Church of the SubGenius, and the name of the "church" leader, J. R. "Bob" Dobbs. This was the election when the Labour Party was swept into power, winning the election in Brighton and making Tony Blair prime minister. The Labour government introduced the Political Parties, Elections and Referendums Act 2000, legislation requiring the registration of political parties, and at the 2001 election, the Free Party was registered with the Electoral Commission, the registered party symbol chosen being an image of Dobbs' face.
At the 2001 election, the party stood candidates in all the local constituencies, with Bob Dobbs achieving 1 per cent of the total votes for the Pavilion seat, beating the UK Independence Party into seventh place. This was not enough, however, to secure the return of the candidates' £500 deposits.
After the 2001 election, the party failed to submit the required returns of electoral expenses, and the party was deregistered in March 2002.[1]
At the following election, two candidates named Dobbs were again on the ballot, but without the party name their votes dropped dramatically.