Fred Whitfield (born in 1958) is the chief operating officer, president, vice chairman, alternate governor, and minority owner of the Charlotte Hornets. Whitfield is the only African-American COO in the NBA.[1]
In July 2006, Hornets Sports & Entertainment announced the hire of Whitfield as president and COO.
Michael Jordan said “I’ve known Whitfield for over 35 years, and we have been through a lot together...We worked together when he worked with my agent, at Nike when we launched the Jordan Brand and he worked with me in the front office of the Wizards...I am thankful to have him as the team president and as my friend.”[2][3]
Whitfield was honored the prestigious Thurgood Marshall Award of Excellence (2011) and YMCA George Williams Award (Volunteer of the Year 2012), the Key to the City of Greensboro (2013), the UNC Charlotte Distinguished Service Award (2019), and named the 2019 Citizen of the Carolinas by the Charlotte Regional Business Alliance.[4][5]
He is currently a member of the Charlotte Executive Leadership Council, Charlotte Chamber of Commerce board of directors, the Charlotte Sports Foundation board of directors, and his alma mater Campbell University's board of trustees.
Whitfield's career experience includes private law practice, the Jordan Brand as director of business and legal affairs, the Washington Wizards as director of player personnel and assistant legal counsel, Nike basketball as director of player development, and Falk Associates Management Enterprises as director of Carolina's Region for player representation.
Whitfield founded Achievements Unlimited Basketball Camp and HoopTee Charities, a North Carolina non-profit committed to giving scholarships for disadvantaged groups to attend camps and educational programs across the country.
Whitfield oversaw the business operations for the $40 million renovations to Spectrum Center.[8]
Whitfield formed long-term partnerships with Ticketmaster to serve as the ticketing provider and Live Nation to book entertainment.[9][10][11]
In 2016, Whitfield and the Hornets signed an arena naming rights deal to switch name from Time Warner Cable to Charter's Spectrum.[12] In 2018, Whitfield and the Hornets extended television broadcast rights deal with Fox Sports Southeast for $20 million per year.[13]
In April 2016, Whitfield delivered a commencement address at Shaw University.[14]
During the COVID-19 outbreak, the Spectrum Center was utilized as a vaccination center and as an early voting location for the 2020 election.[15][16] Whitfield said “we have always looked at the Spectrum Center as a community asset...to us, this was as big or bigger than any...because this is about saving lives and trying to sustain people’s lives.”
