Fortune (stylized in all caps) is an American global business magazine headquartered in New York City. It is published by Fortune Media Group Holdings, a global business media company.[2] The publication was founded by Henry Luce in 1929. The magazine competes with Forbes and Bloomberg Businessweek in the national business magazine category and distinguishes itself with long, in-depth feature articles.[3]
The magazine regularly publishes ranked lists including ranking companies by revenue such as in the Fortune 500 that it has published annually since 1955, and in the Fortune Global 500.[4] The magazine is also known for its annual Fortune Investor's Guide.[5]
History
Fortune was founded by Time magazine co-founder Henry Luce in 1929, who declared it as "the Ideal Super-Class Magazine", a "distinguished and de luxe" publication "vividly portraying, interpreting and recording the Industrial Civilization".[6]Briton Hadden, Luce's business partner, was not enthusiastic about the idea – which Luce originally thought to title Power – but Luce went forward with it after Hadden's sudden death on February 27, 1929.[7]
In late October 1929, the Wall Street Crash of 1929 occurred, marking the onset of the Great Depression. In a memo to the Time Inc. board in November 1929, Luce wrote: "We will not be over-optimistic. We will recognize that this business slump may last as long as an entire year."[8] The publication made its official debut in February 1930. Its editor was Luce, managing editor Parker Lloyd-Smith, and art director Thomas Maitland Cleland.[9]
Single copies of the first issue cost US$1 (equivalent to $18 in 2023).[8] An urban legend says that Cleland mocked up the cover of the first issue with the $1 price because no one had yet decided how much to charge; the magazine was printed before anyone realized it, and when people saw it for sale, they thought that the magazine must really have worthwhile content. In fact, there were 30,000 subscribers who had already signed up to receive that initial 184-page issue. By 1937, the number of subscribers had grown to 460,000, and the magazine had turned half million dollars in annual profit.[10]
At a time when business publications were little more than numbers and statistics printed in black and white, Fortune was an oversized 11" × 14", using creamy heavy paper, and art on a cover printed by a special process.[11]Fortune was also noted for its photography, featuring the work of Margaret Bourke-White, Ansel Adams, and others. Walker Evans served as its photography editor from 1945 to 1965.
From its launch in 1930 to 1978, Fortune was published monthly. In January 1978, it began publishing biweekly. In October 2009, citing declining advertising revenue and circulation, Fortune began publishing every three weeks.[12][13] As of 2018, Fortune is published 14 times a year.[14]
Marshall Loeb was named managing editor in 1986. During his tenure at Fortune, Loeb was credited[by whom?] with expanding the traditional focus on business and the economy with added graphs, charts, and tables, as well as the addition of articles on topics such as executive life and social issues connected to the world of business, including the effectiveness of public schools and on homelessness.[3]
In June 2014, after Time Inc. spun off from its corporate parent,[16]Fortune launched its own website at Fortune.com.[17]
On November 26, 2017, it was announced that Meredith Corporation would acquire Time Inc. in a $2.8 billion deal. The acquisition was completed on January 31, 2018.[18][19][20]
On November 9, 2018, it was announced that Meredith Corporation was selling Fortune to Thai billionaire Chatchaval Jiaravanon for $150 million.[21] Jiaravanon is affiliated with the Thailand-based conglomerate Charoen Pokphand Group, which has holdings in agriculture, telecommunications, retail, pharmaceutical, and finance.[22]
Since March 4, 2020, access to Fortune.com has been restricted by a paywall.[23]
Fortune Indonesia
Fortune Indonesia is an American global business magazine headquartered in New York City and published for the Indonesian region. It is published by Fortune Media Group Holdings, a global business media company. FORTUNE Indonesia is available in print version every month as well as an online news portal. Currently, Fortune Indonesia is led by Editor-in-Chief Hendra Soeprajitno.[24][25]
Lists
Fortune regularly publishes ranked lists. In the human resources field, for example, it publishes a list of the Best Companies to Work For. Lists include companies ranked in order of gross revenue and business profile, as well as business leaders:
There have been 20 top editors since Fortune was conceived in 1929. Following the elimination of the editor-in-chief role at Time Inc. in October 2013,[27] the top editor's title was changed from "managing editor" to "editor" in 2014.[28] The present title is "editor-in-chief".[29]
^Delbridge, Emily (November 21, 2019). "The 8 Best Business Magazines of 2020". The Balance Small Business. New York City: Dotdash. Best for Investors: Fortune. Retrieved February 8, 2020.
^Fortune prospectus. By Henry Luce. Fortune, September 1929, Volume One, Number Zero.
^Henry Luce & His Time by Joseph Epstein, Commentary, Vol. 44, No. 5, November 1967.
James S. Miller, "White-Collar Excavations: Fortune Magazine and the Invention of the Industrial Folk". American Periodicals. vol. 13 (2003), pp. 84–104. In JSTOR
