The settlement was originally called "Slide," for Slide Hill, in 1874, named for the slide that was a fixture on the northeast side of the Eel River and the southwest portion of Christian Ridge just to the northwest, near the edge of town. In 1875, the name was changed to Springville during the construction of the Springville Mill, a lumber mill for the nearby redwood forests, named so because of the numerous springs in the area. The mill's owners were Henry Rohner (namesake of neighboring Rohnerville), Alexander Masson, M. N. Weber and G. F. Gushaw. Springville was originally a company town belonging to the mill, and the few people that resided there all worked at the mill. By the late 1870s Springville had grown enough to warrant a post office, but a town called Springville, California (now part of Camarillo, in Ventura County) already existed in the state. The post office was named Slide on May 24, 1876.[7][8] In 1884 the residents petitioned the state legislature for the name Fortuna, Spanish for "fortune" and Latin for "chance," and by July 3, 1888, the change was official.[7][9] The name was chosen when settlers saw the proximity of the forests, the river and its valley, and the Pacific Ocean, as ideal for enjoying a good quality of life, and felt "fortunate" to live there.[9] It is believed that a local minister and real estate agent, desiring to sell lots to newcomers, devised the name as a marketing tool.[8][9] Alternatively, an Odd Fellows men's club was known as the Fortuna Lodge, No. 221. Jack Hosier, a member, suggested the name of Fortuna for the town.[10]
Electricity came to Fortuna in 1883 when W. J. Swortzel and George W. Williams (of Swortzel & Williams), owners of the Springville Mill Company, built a $4,000 power plant.[11] Some of the local sawmills were already powered by electricity, and by providing power to the mills, Swortzel and Williams saw the opportunity to also provide inexpensive electric lighting to the townspeople.[11]
The town was incorporated on February 20, 1906, and, because of the Eel River, became known for its agricultural prowess in vegetable crops, berries and fruits, and for the fresh fish from the river. Although agricultural industry was expanding, the lumber industry is what started the town, and would continue as the main source of local income for some time to come.[8]
Rohnerville (formerly Eel River Township), a town founded to service the many gold miners inhabiting the mountains to the north and east, was competing with Fortuna to be the leading township in the area. The miners would come by ship to Eureka, and then head up the Eel River to the junction with the Van Duzen River, from whence the miners headed east up the Van Duzen River Valley into Trinity County. Rohnerville was at this junction, and looked to prosper from selling supplies to the miners. But when it was decided that the railroad would be routed through neighboring Fortuna, it set the fate of both towns.[8]
Since Fortuna's earliest days in the 1800s, its nickname has been "The Friendly City."[13]
Geography
According to the United States Census Bureau, the city has a total area of 4.8 square miles (12 km2), all of it land.
Fortuna is located 7 miles (11 km) from the Pacific coast on the bank of the Eel River. The community is affected by coastal weather patterns with the Pacific Ocean to the west. Fortuna is served by U.S. Route 101 providing direct access to San Francisco 253 miles (407 km) to the south, and to Eureka (the county seat) 14 miles (23 km) to the north. The western terminus of California State Route 36 intersects U.S. Route 101 1 mile (1.6 km) just south of the city limits. Fortuna is surrounded by national, state and county redwood parks, and is the gateway to the redwood forests of Northern California. Sequoia sempervirens grow to about 300 feet (91 m) and live to be 2,500 years old. The 33-mile (53 km) Avenue of the Giants offers views of the area's redwoods, and carries visitors through a number of groves. Stops include Founders Grove, the Visitor Center near Weott and several locations that provide trail access.
Climate
The area sees summers that are not as foggy as Eureka and Arcata to the north, and run a few degrees warmer. Fortuna has a warm-summer Mediterranean climate (Köppen: Csb) typical of the North Coast that is characterized by warm (but not hot), dry summers, and mild to chilly, rainy winters.
At the 2010 census Fortuna had a population of 11,926. The population density was 2,461.4 inhabitants per square mile (950.4/km2). The racial makeup of Fortuna was 9,686 (81.2%) White, 73 (0.6%) African American, 444 (3.7%) Native American, 106 (0.9%) Asian, 9 (0.1%) Pacific Islander, 1,065 (8.9%) from other races, and 543 (4.6%) from two or more races. Hispanic or Latino of any race were 2,032 persons (17.0%).[16]
The census reported that 11,665 people (97.8% of the population) lived in households, 189 (1.6%) lived in non-institutionalized group quarters, and 72 (0.6%) were institutionalized.
There were 4,688 households, 1,509 (32.2%) had children under the age of 18 living in them, 2,135 (45.5%) were heterosexual married couples living together, 579 (12.4%) had a female householder with no husband present, 279 (6.0%) had a male householder with no wife present. There were 363 (7.7%) unmarried heterosexual partnerships, and 38 (0.8%) homosexual married couples or partnerships. 1,368 households (29.2%) were one person and 683 (14.6%) had someone living alone who was 65 or older. The average household size was 2.49. There were 2,993 families (63.8% of households); the average family size was 3.06.
The age distribution was 2,937 people (24.6%) under the age of 18, 1,192 people (10.0%) aged 18 to 24, 2,681 people (22.5%) aged 25 to 44, 3,050 people (25.6%) aged 45 to 64, and 2,066 people (17.3%) who were 65 or older. The median age was 38.1 years. For every 100 females, there were 93.1 males. For every 100 females age 18 and over, there were 89.7 males.
There were 4,991 housing units at an average density of 1,030.1 per square mile (397.7/km2), of which 4,688 were occupied, 2,747 (58.6%) by the owners and 1,941 (41.4%) by renters. The homeowner vacancy rate was 1.7%; the rental vacancy rate was 6.2%. 6,821 people (57.2% of the population) lived in owner-occupied housing units and 4,844 people (40.6%) lived in rental housing units.
2000
At the 2000 census there were 10,497 people in 4,185 households, including 2,778 families, in the city. The population density was 2,179.9 inhabitants per square mile (841.7/km2). There were 4,414 housing units at an average density of 916.7 per square mile (353.9/km2). The racial makeup of the city was 88.4% White, 0.5% Black or African American, 2.9% Native American, 1.0% Asian, 0.2% Pacific Islander, 4.0% from other races, and 3.2% from two or more races. 10.5% of the population were Hispanic or Latino of any race.[17]
Of the 4,185 households 31.9% had children under the age of 18 living with them, 49.6% were married couples living together, 12.3% had a female householder with no husband present, and 33.6% were non-families. 28.1% of households were one person and 14.1% were one person aged 65 or older. The average household size was 2.45 and the average family size was 2.98.
The age distribution was 26.0% under the age of 18, 8.6% from 18 to 24, 25.7% from 25 to 44, 22.3% from 45 to 64, and 17.3% 65 or older. The median age was 38 years. For every 100 females, there were 91.4 males. For every 100 females age 18 and over, there were 87.8 males.
The median household income was $31,129 and the median family income was $38,867. Males had a median income of $32,414 versus $23,327 for females. The per capita income for the city was $16,574. About 12.1% of families and 17.4% of the population were below the poverty line, including 24.8% of those under age 18 and 4.6% of those age 65 or over.
Economy
River Lodge attracts meetings and events.
According to a 2008 Comprehensive Annual Financial Report,[18] the top employers in the city were the City of Fortuna, Eel River Disposal, Fortuna Motors (now defunct), Fortuna Union Elementary School District, Fortuna Union High School District, Redwood Memorial Hospital, Rohnerville School District, Safeway, St. Luke Healthcare and Rehabilitation Center and Wendt Construction.
The Amtrak Thruway 7 bus provides daily connections to/from Fortuna (with a curbside stop at 719 South Fortuna Blvd), Martinez to the south, and Arcata to the north. Additional Amtrak connections are available from Martinez station.[19]
Twenty thousand visitors fill the town during Fortuna's Redwood AutoXpo.
The city has a large number of events and festivals, including the Daffodil Festival, Art & Wine in the Park, the Annual Fortuna Rodeo, the Redwood AutoXpo, the Logging Competition, Civil War Days, and Apple Harvest, the Hops in Humboldt festival, the Fortuna Concert Series and holiday events including concerts and parades with performances by Scotia Band Brass Choir and Saxophone Quartet.[23] Additionally, the Eel River was the locale for the Paddle to the Headwaters canoe race.
^ abDurham, David L. (1998). California's Geographic Names: A Gazetteer of Historic and Modern Names of the State. Clovis, Calif.: Word Dancer Press. p. 62. ISBN1-884995-14-4.
^Jewett, W. H. (March–April 1964). "How Fortuna Was Named". Humboldt County Historical Society News Letter. XII (2). Eureka, California: Humboldt County Historical Society: 18.
^Stindt, Fred A. (1978). The Northwestern Pacific Railroad: Redwood Empire Route (3rd ed.). Kelseyville, California: Fred A. Stindt. pp. 40–41, 126, 136. ASIN: B0007F4A2M.
