Fiama Di Wills is an Indian personal care brand that offers shampoos, conditioner, bathing bars and shower gels.[1] It is owned by ITC Limited, an Indian conglomerate with a market capitalization of US$40 billion and a turnover of $8 billion.[2]
Launched on 15 September 2007, the brand was the second to roll out of ITC's personal care stable.[citation needed]
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