The song was released as a single on March 3, 2020. It was set to represent Israel in the Eurovision Song Contest 2020, after Eden Alene was selected through HaKokhav HaBa L'Eurovizion, the music competition that selects Israel's entries for the Eurovision Song Contest. On January 28, 2020, a special allocation draw was held which placed each country into one of the two semi-finals, as well as which half of the show they would perform in. Israel was placed into the first semi-final, to be held on 12 May 2020, and was scheduled to perform in the second half of the show. However, the contest was later cancelled due to the COVID-19 pandemic.
