Every Loser is the nineteenth studio album by American rock singer Iggy Pop, released on January 6, 2023, by Gold Tooth and Atlantic Records. Produced by Andrew Watt, the album features a core backing band of Chad Smith as drummer and multi-instrumentalists Josh Klinghoffer and Andrew Watt.
On October 28, 2022, Pop shared the first single "Frenzy" with contributions from Duff McKagan and Chad Smith. The song was described as "raw" and "energetic".[2] The singer announced the album along with release details on his social media accounts on November 10, 2022.[3] Upon announcing the album, Pop called the collaboration with Watt and Gold Tooth as "old-fashioned". The intention of the album is to "beat the shit out of" the listener.[4]
Every Loser received generally positive reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from critics, the album received an average score of 79, which indicates "generally favorable reviews", based on seven reviews.[5]
Stuart Berman of Pitchfork wrote, "For Every Loser, [producer] Watt doesn’t try to turn Iggy Pop into something he’s not but rather gives him the space to be every Iggy Pop he wants to be. Over the course of its 11 tracks, we’re treated to a parade of iconic Iggy archetypes: the profane punk, the seedy underworld Sinatra, the Euro-bound futurist, the lovable curmudgeon, and (via the Warhol-inspired comedic interlude “The News for Andy”) the world's coolest infomercial pitchman. Watt effectively approaches the album as an Iggy jukebox musical — a shiny, over-the-top, but briskly entertaining celebration of its subject — while surrounding him with a supporting cast of acolytes eager to do their hero proud."
Promotion
To promote the album, Pop announced that his backing band would be called The Losers and would consist of Chad Smith, Duff McKagan, Josh Klinghoffer, and Andrew Watt.[12] They performed the song "Frenzy" on Jimmy Kimmel Live! on January 9, 2023.
