The story revolves around Advocate Shankar, who gives his daughter seven principles to follow. However, in a critical case that he takes up, Shankar ends up violating each principle, leading to misery in both his case and personal life. The film concludes with his daughter gifting him the same seven principles, which he intends to follow once again.
Ethiroli was released on 27 June 1970.[8]The Indian Express wrote, "this is quite a different movie. It makes a fairly successful and quite an interesting study of blackmailer and the blackmailed".[9]