Durosoke

"Durosoke"
Single by Olamide
from the album Baddest Guy Ever Liveth
Released	May 1, 2013[1]
Recorded	2013
Genre	Hip hop
Length	4:20
Label	YBNL Nation
Songwriter(s)	Olamide
Producer(s)	Pheelz
Olamide singles chronology
"Durosoke" (2013) "Turn Up" (2013)
Music video
"Durosoke" on YouTube

"Durosoke" (Yoruba: "Stay Up") is a song by Nigerian hip hop recording artist Olamide. It was released as the lead single from his third studio album, Baddest Guy Ever Liveth (2013). The song was produced by Pheelz and written by Olamide. It is a mid tempo Yoruba song.^[2]

Music video

The accompanying music video for "Durosoke" was shot and directed in Nigeria by Clarence Peters. It was exclusively released on Star Music, a music platform established in February 2013 by Star Lager, one of Nigeria's largest brewing companies. In an interview, Olamide spoke on the release of "Durosoke", saying, "I don't remember the last time I was this excited about dropping something so fresh".^[3] The rapper's camp didn't reveal any details about the video and left fans speculating about its concept.^[4][5][6]

Durosoke's music video parody

Dean (also known as Olubaddo) performed a parody of "Durosoke" prior to the 2013 Cokobar Music Festival, headlined by Olamide alongside Flavour N'abania, and Sean Tizzle.^[7]

Critical reception

Upon its release, the song was met with positive reviews. Onos O of BellaNaija commented on the single, saying: "On "Durosoke", he takes a hint from Davido as he drops some gibberish in the hook. And for those who don't understand Yoruba, everything sounds like gibberish anyway but Olamide always comes through with the swag."^[8]

A writer for OyaMagazine gave the song 7 out of 10 stars, adding that "Durosoke, despite being sung largely in Yoruba Language is popular even among those who don't understand a word in the language. Olamide's originality stood out in this song, he shows us that he needs not struggle with lyrics as he does his thing in his mother's tongue. The beat isn't the fast-tempo one common in Nigerian dance tracks of today."^[9]

A writer for Pulse said that "the video is a departure from the usual party/club scene type video which would have been the norm for such a hit track. Clarence instead chooses to tell a story of sorts, albeit a quirky one. Just like the track, we foresee this video remaining on the charts for several weeks to come."^[10]

Accolades

"Durosoke" was nominated for Song of the Year and Best Rap Single at the 2013 edition of The Headies.^[11] The music video for "Durosoke" won Best Afro Hip Hop Video and was nominated for Video of the Year at the 2013 Nigeria Music Video Awards.^[12]

Year	Awards ceremony	Award description(s)	Results
2013	Nigeria Music Video Awards	Video of the Year	Nominated
		Best Afro Hip Hop Video	Won
	The Headies 2013	Best Rap Single	Nominated
		Song of the Year	Nominated

Track listing, covers, and remixes

"Durosoke" was remixed by Wakizy^[13][14] and Ayomide,^[15] two up and coming artists from Nigeria.

No.	Title	Producer(s)	Length
1.	"Durosoke"	Pheelz	4:20
2.	"Durosoke Remix (Olamide Cover)" (by Wakizy)	Dre San	4:27
3.	"Durosoke Remix (Egba Version)" (by Ayomide)	N/A	4:23

References

1. "Olamide – Baddest N*gga Ever Liveth + Durosoke". Notjustok. 1 May 2013. Retrieved 4 January 2014.
2. "OLAMIDE – DUROSOKE (AUDIO + VIDEO)". Prisoner of Class. 26 September 2013. Archived from the original on 4 January 2014. Retrieved 4 January 2014.
3. "Olamide Debuts #Durosoke Video On Star Music App". Olorisupergal. 1 August 2013. Retrieved 4 January 2014.
4. "Olamide's 'Durosoke' video premieres today on Star Music". Nigerian Entertainment Today. 31 July 2013. Retrieved 4 January 2014.
5. "New Video: Olamide – Durosoke". Jaguda. 31 July 2013. Retrieved 4 January 2014.
6. "VIDEO: Olamide – Durosoke". Notjustok. 31 July 2013. Retrieved 4 January 2014.
7. "VIDEO: Olamide's Durosoke Parody by Olubaddo - Cokobar Music Festival Oct. 6". Notjustok. 25 September 2013. Retrieved 4 January 2014.
8. "Introducing "Baddo Lee"! Listen to Olamide - Durosoke | Baddest Guy Ever Liveth (Freestyle)". Bellanaija. 1 May 2013. Retrieved 4 January 2014.
9. "SONG REVIEW: "DUROSOKE BY" OLAMIDE". Oya Magazine. 13 June 2013. Archived from the original on 4 January 2014. Retrieved 4 January 2014.
10. "New Video - 'Durosoke' By Olamide". Pulse Nigeria. 31 July 2013. Retrieved 4 January 2014.
11. "Headies Award 2013 and Full List of winners". Osundefender. Archived from the original on 27 December 2013. Retrieved 4 January 2014.
12. "Flavour is biggest winner at Nigerian Music Video Awards 2013". Nigerian Entertainment Today. 16 November 2013. Archived from the original on 14 June 2014. Retrieved 25 February 2014.
13. "Durosoke (Remix) by Wackizy". Olodonation. 9 July 2013. Retrieved 4 January 2014.
14. "Wakizy – Durosoke Remix [Olamide Cover]". 36NG. 12 July 2013. Retrieved 4 January 2014.
15. "Ayomide ft Seriki, Dresan & Prince Batin - Azonto Remix + Durosoke Remix [Egba Version]". Street77. 11 August 2013. Retrieved 4 January 2014.