Diapers.com

Diapers.com
Diaperscomlogo.gif
Screenshot
Type of site
Retailer
Founded2005 in Montclair, New Jersey
DissolvedApril 19, 2017; 7 years ago (2017-04-19)
Area servedUnited States & 67 other countries
Founder(s)Marc Lore and Vinit Bharara
Key people
  • Emilie Arel Scott (CEO)
  • Dave Lakshmanan (CTO)
  • Randy Greben (CFO & GM)
  • Jennifer Clarke (VP, HR)
  • Mike Scelzo (VP, Customer Care)
  • Cate Khan (VP, Merch & Buying)
  • David Czehut (VP, Marketplace & Operations)
  • Arlene Hong (General Counsel)
URLwww.diapers.com

Diapers.com was an online specialty retailer for baby products from 2005 to 2017. It was founded by Marc Lore and Vinit Bharara in Montclair, New Jersey. Initially named 1800DIAPERS, the company set out delivering consumables, such as diapers, wipes, and formula. It used Kiva robots for warehouse automation and a combination of UPS Ground and FedEx delivery. In late 2008, Diapers.com expanded its selection of baby products, including clothes, car seats, strollers, and toys.[1]

Diapers.com was ranked #35 overall, #1 for Retail, #3 in NY-NJ-PA, and #5 Top Indian Run Companies by Inc. magazine in 2009.[2]

Amazon.com acquired parent Quidsi, Inc. for $545 million on November 8, 2010. The company's headquarters were located at Exchange Place in Jersey City, New Jersey.[3]

In March 2017, Amazon.com announced the shutdown of Diapers.com and all other Quidsi sites as of April 19, 2017,[4] due to lack of profitability.[5] On April 20, 2017, Quidsi.com, Diapers.com, Soap.com, Wag.com, BeautyBar.com, Casa.com, and YoYo.com were relocated to Amazon.com, and were available at their former URLs. These URLs no longer work.

History

Marc Lore and Vinit Bharara started Diapers.com in 2005. At launch, the company sold diapers, targeting mothers with children up to age 3. In its first year, the company sold $2.5 million in diapers and formula.[6]

Lore and Bharara opened a formal office in Montclair, New Jersey, in 2006, and the following year hired their first full-time employee.[citation needed]

Originally created as 1800Diapers in 2005, the company later became Diapers.com and expanded to include Soap.com as well as other sites under the parent company Quidsi, Inc. Diapers, Inc. changed its name to Quidsi in 2009.[7][8] Amazon.com acquired Quidsi, Inc. for $545 million on November 8, 2010.[9] However, it continued to operate independently and follow an integration model similar to the one Amazon uses with Zappos.com until April 2017.[10]

Amazon Controversy

Before their acquisition of diapers.com, Amazon had started a price war[11] against them, which was criticized as predatory pricing.

References

  1. ^ "Diapers.com | About Us - Archived Link "
  2. ^ "Inc 500 - Fastest Growing Online Retailers in America"
  3. ^ "Quidsi.com". Archived from the original on 2017-03-18. Retrieved 2019-07-24.
  4. ^ "Quidsi FAQ". amazon.com. March 2017. Retrieved 26 April 2017.
  5. ^ Soper, Spencer; Son, Hugh (29 March 2017). "Amazon Closes Money-Losing Quidsi to Narrow Focus on Groceries". Bloomberg.com. Retrieved 3 April 2017.
  6. ^ Coster, Helen. "Diapers.com Rocks Online Retailing". forbes.com. Retrieved 30 March 2016.
  7. ^ "Company Overview of Quidsi, Inc". www.bloomberg.com. Retrieved 2019-02-22.
  8. ^ Mohan, Pavithra (2016-08-08). "What you should know about Jet CEO Marc Lore". Fast Company. Archived from the original on February 23, 2019.
  9. ^ "Amazon to shutter Diapers.com parent Quidsi, cites lack of profits 7 years after $545M acquisition". GeekWire. 2017-03-29. Retrieved 2019-02-22.
  10. ^ "Confirmed: Amazon Spends $545 Million On Diapers.com Parent Quidsi". TechCrunch. Retrieved 2019-02-22.
  11. ^ Team, Aston Baby (2017-01-23). "What Happened to Diapers.com?". Aston Baby. Retrieved 2024-01-16.