De Qué Sirve

"De Qué Sirve"
Single by Paulina Rubio
Released	September 13, 2019 (2019-09-13)
Recorded	2019
Genre	Ranchera-pop[1]
Length	2:35
Label	Self-released
Songwriter(s)	Paulina Rubio Andrés Castro Edgar Barrera
Producer(s)	Paulina Rubio
Paulina Rubio singles chronology
"Si Supieran" (2019) "De Qué Sirve" (2019) "Tú y Yo" (2020)

"De Qué Sirve" is a ranchera-pop song by Mexican singer Paulina Rubio, released to digital retailers and streaming services on September 13, 2019 and was produced by Rubio.^[2] It was written by Rubio, Andrés Castro and Edgar Barrera. It was also her last single released as an independent artist before signing with Sony Music Mexico.^[3]

Rubio said, "I'm very passionate, and rancheras are very passionate. This is the kind of pop song that opened a lot of gates for my internationality back in the day and all my fans have been asking me to do a song like this."^[1]

Music video

The music video for "De Qué Sirve" was directed by Milcho.^[1]

Charts

Chart (2019)	Peak position
US Latin Pop Digital Songs Sales (Billboard)[4]	14

References

1. Calvario, Liz (December 12, 2019). "Paulina Rubio Opens Up About Heartbreak and How 'De Qué Sirve' Is Inspired by Her Life (Exclusive)". Entertainment Tonight. Retrieved October 24, 2021.
2. ""De qué sirve": La nueva propuesta de Paulina Rubio". CADENA 100 (in Spanish). 2019-09-09. Retrieved 2019-12-02.
3. "The Iconic Entertainer PAULINA RUBIO Promotes "EM-PAU-WERMENT" And Extends Her Reign With Her Single And video "YO SOY"". sonymusiclatin.com. Sony Music Latin. 15 October 2021. Retrieved 27 October 2021.
4. "Paulina Rubio - Chart History (Billboard)". Billboard. Archived from the original on October 24, 2021. Retrieved 2021-10-24.