"Company" is a song by American singer 24kGoldn featuring American rapper Future. It was sent to rhythmic contemporary radio in the United States on April 27, 2021, as the fifth single from the former's debut studio album El Dorado (2021).[1] The song was produced by Nick Mira, Omer Fedi and Blake Slatkin.
Composition
The song contains a melodic, up-tempo guitar-driven instrumental[2] with a trap bass.[3] The lyrics center on the rappers' hedonistic lifestyles;[4] 24kGoldn sings about the women who keep him company.[5]
Critical reception
Mitch Findlay of HotNewHipHop commented that Future "doesn't disappoint" in the song.[2] Kyann-Sian Williams of NME wrote that 24kGoldn "holds his own" with Future on the song, even more so than on the song "Coco".[6] Chris DeVille of Stereogum stated that "He finds a grittier mode on the hard-nosed 'Company' alongside Future".[7]
Music video
The music video was directed by Daps and released on May 26, 2021. It pays homage to the film Coming to America[8] and its setting resembles the Joffer estate from the film, complete with golden accents and occupied by many beautiful women.[4] It begins with 24kGoldn surrounded by a number of women in a room. He walks through the mansion before Future appears in a bathtub filled with gold jewelry, accompanied by two women and wearing diamonds on his wrist.[9][10] In a recurring shot, the rappers perform their verses on a plush red couch while a party happens around them.[8] Toward the end of the video, 24kGoldn and various women are shown covered in glow-in-the-dark neon body paint and dancing in a dark, empty void.[8][10]
