All Cheltenham & Gloucester were either closed or rebranded as Lloyds TSB in 2009.[2] Then, in September 2013, all former C&G branches were transferred to the newly established TSB Bank plc as part of a divestment of a significant portion of the Lloyds TSB business by Lloyds Banking Group.[3] C&G branches were rebranded under the TSB brand along with a number of Lloyds TSB branches in England and Wales. Some C&G savings accounts and mortgages were also transferred to the new TSB Bank at that time; others remained with C&G.
In April 2017, all remaining mortgage administration was transferred to Lloyds Bank and rebranded[4] and the only remaining products were legacy savings accounts, with the last remaining C&G Fixed Rate Cash ISAs maturing in 2017.
History
C&G can trace its roots back to the Cheltenham and Gloucestershire Permanent Mutual Benefit Building and Investment Association. Its inaugural meeting, held at the Belle Vue Hotel, Cheltenham took place on 7 August 1850, and the society shortened its name to Cheltenham and Gloucestershire Benefit Building Society. The first President of the society was James Downing, of Cheltenham. Downing believed in a philosophy whereupon it was a citizen's duty to help other citizens and this was a driving force for him in helping the poor to achieve stability through home ownership. Even so, the Society was run rather shrewdly, and upon Downing's death in 1868, it had an annual income of £37,000.[5]
At first the Society was based in Cheltenham; its first Gloucester branch opened in 1896. Over the next 80 years, it expanded throughout the UK,[6] opening its 100th branch in Pershore in 1979. During the 1980s, C&G acquired several smaller building societies, as consolidation of the sector intensified. C&G's headquarters were at Cheltenham House in central Cheltenham until their move to Barnwood in 1989.[7] The then building society had commissioned a sculpture by British artist Barbara Hepworth, "Theme and Variations",[8] which can still be seen displayed on the front of Cheltenham House.
C&G converted to a bank in 1995,[11] as result of a takeover approach from Lloyds TSB. This involved the demutualisation of the society, and generated a windfall payment to its members.
In 2007 C&G was restructured and closed 31 of its 195 branches, resulting in the loss of 315 jobs.[12] At the same time, the savings liabilities of Cheltenham & Gloucester plc were transferred to C&G Savings, a division of the then Lloyds TSB Bank plc. The lender for C&G mortgages also changed to Lloyds TSB Bank plc, whilst Cheltenham & Gloucester plc remained in charge of designing and administering the mortgages.
A former branch of the C&G in Peterborough, Cambridgeshire - rebranded TSB in September 2013
On 9 June 2009, it was reported that Lloyds Banking Group would close Cheltenham & Gloucester's 164 branches in November of that year, at the cost of around 1,660 jobs.[13] Lloyds stated that the C&G brand name would be retained for mortgages and savings, while customers could use any branch of Lloyds TSB to access their accounts.[14] However, on 19 August 2009, Lloyds announced that it would review this decision.[15]
C&G had its own staff association, which represented members of staff in the building society for collective bargaining purposes and individual members of the staff association for disciplinary and grievance purposes. In 2004 the staff association merged with the trade union Amicus, retaining its own 'C&GSA' branding until Amicus merged with the TGWU in 2007 to form Unite.[18]
Project Verde
Before rebrandingAfter rebranding
Speculation had arisen that Lloyds was to sell off C&G after the European Commission demanded in late 2009 that it sell off existing branches in order to allay competition concerns following a bail-out by the UK government.[19] Lloyds announced the creation of Project Verde in November 2009.[20]
In July 2012, it was announced that all of the C&G branches, along with some Lloyds TSB branches, would be sold to The Co-operative Bank and rebranded as TSB.[21][22] However, in April 2013 the Co-operative Bank decided not to proceed with the acquisition, citing the economic downturn and tougher regulatory environment imposed on banks. Lloyds Banking Group confirmed that the rebranding to TSB would still take place.[23] The new TSB Bank was launched on 9 September 2013 and all Cheltenham & Gloucester branches were rebranded TSB on this date. The new bank was divested from Lloyds Banking Group in 2014 through a stock market flotation, and was acquired by Sabadell Group in July 2015.
On 13 June 2013 the Treasury Select Committee announced an inquiry into the required divestment of the Verde branches and the collapsed bid from The Co-operative Bank.[24] The inquiry published its final report in October 2014.[25]
Closure
At the formation of the new TSB Bank, C&G no longer had any branches, and was closed to new business. Retained C&G mortgages were administered by Cheltenham and Gloucester plc and provided by Lloyds Bank plc. Retained savings accounts were held with C&G Savings, a trading division of Lloyds Bank plc.[26] Following the transfer of all C&G branches to TSB Bank plc, C&G products could be serviced at Lloyds Bank branches, by phone or by post.[27] By April 2017, all remaining mortgage administration had been transferred to Lloyds Bank and rebranded[28] and the only remaining products were legacy savings accounts, with the last remaining C&G Fixed Rate Cash ISAs maturing in 2017.
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