For conspicuous gallantry and ability on 8th October, 1915, near Loos. When his sap-heads and a large section of his front trench had been nearly levelled to the ground after a four hours' bombardment, his company repelled two determined bomb attacks, in both of which the Germans nearly gained a footing in our trenches. The great, personal bravery of Captain Loyd, his skilful organisation, and inspiriting example to those around him were largely instrumental in bringing about the success of his company.[12]
After the war Loyd was selected for the first postwar course at the Staff College, Camberley, from 1919 to 1920.[11][10] In 1922 he married Lady Moya Brodrick, the youngest daughter of the St John Brodrick, 1st Earl of Midleton; they had two children, a daughter, Lavinia Gertrude Georgiana, born on 21 December 1923, and a son, Julian St. John, born on 25 May 1926.[13][10] In 1925 he returned to the Staff College, this time as an instructor, until 1926 when he was appointed commanding officer of the 3rd Battalion, Coldstream Guards.[11]
Loyd was promoted to regimental commander, commanding the Coldstream Guards regimental district, in 1932.[14] In 1934, he became a staff officer at the War Office in London, moving on to be a brigadier on the General Staff of British Troops in Egypt in 1936.[14] In December 1938, he was appointed commander of the 1st (Guards) Brigade, then part of the 1st Infantry Division.[14][10] In June 1939, after only six months as a brigade commander, he was promoted to major general (with his seniority backdated to June 1938)[15] and was appointed General Officer Commanding (GOC) of the 2nd Infantry Division, three months before the outbreak of the Second World War.[16]
When the war did arrive Loyd's division, comprising the 4th, 5th and 6th Infantry Brigades and supporting units, was soon sent to France, where it formed part of Lieutenant General Sir John Dill's I Corps of the British Expeditionary Force (BEF). After being unengaged for the first eight months of the conflict, his division found itself heavily engaged in the Battle of France, which began on 10 May 1940, and the subsequent retreat to Dunkirk, which took part in the latter part of the month, where it was withdrawn to England in the Dunkirk evacuation. Loyd was not to see most of this, however, as on 16 May, while attending a conference, he suddenly fainted, the strain of the last few days having caused him to completely break down.[17] He was evacuated to England, with command of the 2nd Division passing to Brigadier Noel Irwin, commander of the 6th Brigade.[18]