Amendments to the CCPA, in the form of Senate Bill 1121, were passed on September 13, 2018.[5][6] Additional substantive amendments were signed into law on October 11, 2019.[7] The CCPA became effective on January 1, 2020.[8] In November 2020, California voters passed Proposition 24, also known as the California Privacy Rights Act, which amends and expands the CCPA.[9]
Intentions of the Act
The intentions of the Act are to provide California residents with the right to:
Know what personal data is being collected about them.
Know whether their personal data is sold or disclosed and to whom.
Say no to the sale of personal data.
Access their personal data.
Request a business to delete any personal information about a consumer collected from that consumer.[10]
Not be discriminated against for exercising their privacy rights.
Compliance
The CCPA applies to any business, including any for-profit entity that collects consumers' personal data, does business in California, and satisfies at least one of the following thresholds:
Buys, receives, or sells the personal information of 100,000 or more consumers or households; or
Earns more than half of its annual revenue from selling consumers' personal information.[11][12]
Organizations are required to "implement and maintain reasonable security procedures and practices" in protecting consumer data.[13]
The businesses that the CCPA refers to do not need to be physically present in California. As long as the business is active in the state and meets the requirements, they are considered to be under the CCPA. This includes transactions done on the Internet. In comparison to other privacy laws like the GDPR, the CCPA lacks clarity about its geographic range.[14]
Responsibility and accountability
Implement processes to obtain parental or guardian consent for minors under 13 years and the affirmative consent of minors between 13 and 16 years to data sharing for purposes (Cal. Civ. Code § 1798.120(c)).
"Do Not Sell My Personal Information" link on the home page of the website of the business, that will direct users to a web page enabling them, or someone they authorize, to opt out of the sale of the resident's personal information (Cal. Civ. Code § 1798.135(a)(1)).[15]
Designate methods for submitting data access requests, including, at a minimum, a toll-free telephone number (Cal. Civ. Code § 1798.130(a)).[16]
Update privacy policies with newly required information, including a description of California residents' rights (Cal. Civ. Code § 1798.135(a)(2)).[17]
Avoid requesting opt-in consent for 12 months after a California resident opts out (Cal. Civ. Code § 1798.135(a)(5)).[18]
Sanctions and remedies
The following sanctions and remedies can be imposed:
Companies, activists, associations, and others can be authorized to exercise opt-out rights on behalf of California residents (Cal. Civ. Code § 1798.135(c).[5]
Companies that become victims of data theft or other data security breaches can be ordered in civil class action lawsuits to pay statutory damages between $100 and $750 per California resident and incident, or actual damages, whichever is greater, and any other relief a court deems proper, subject to an option of the California Attorney General's Office to prosecute the company instead of allowing civil suits to be brought against it (Cal. Civ. Code § 1798.150).[5]
A fine up to $7,500 for each intentional violation and $2,500 for each unintentional violation (Cal. Civ. Code § 1798.155).[5]
Privacy notices must be accessible and have alternative format access clearly called out.[19]
Liability may also apply in respect of businesses in overseas countries who ship items into California.[20]
CCPA defines personal information as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with a particular consumer or household such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver's license number, license plate number, passport number, or other similar identifiers.[2]
An additional caveat identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, their name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.[22]
It does not consider Publicly Available Information as personal.[23]
Key differences between CCPA and the European Union's General Data Protection Regulation (GDPR) include the scope and territorial reach of each, definitions related to protected information, levels of specificity, and an opt-out right for sales of personal information.[24] CCPA differs in definition of personal information from GDPR as in some cases the CCPA only considers data that was provided by a consumer. The GDPR does not make that distinction and covers all personal data regardless of source. In the event of sensitive personal information, this does not apply if the information was manifestly made public by the data subject themselves, following the exception under Art.9(2),e). As such, the definition in GDPR is much broader than defined in the CCPA.[25][26][27]
Personal data can also include online or social media profile information. Personal data is not limited to a number or a physical document but can also be online identities, accounts, and other personal information.
History
The California Consumer Privacy Act of 2018 was originally proposed as a ballot proposition by a privacy group known as Californians for Consumer Privacy.[28] The California DOJ approved the initiative's official language on December 18, 2017, allowing the group to begin collecting signatures.[29] In June 2018, the proponents gathered enough signatures to qualify the CCPA initiative for the November 2018 election.[30] In California, the state legislature cannot repeal or amend a ballot proposition once it is passed by voters.[31] In response to the CCPA ballot proposition, state legislators negotiated with Californians for Consumer Privacy to pass a less restrictive version of the CCPA in exchange for the withdrawal of the ballot proposition.[32]
The CCPA was passed by the state legislature and signed by Gov. Brown on June 28, 2018; it became effective on January 1, 2020.[33][34] The act's effect was dependent upon the withdrawal of initiative 17–0039, the Consumer Right to Privacy Act.[35] Five amendments were enacted and signed by Gov. Newsom on October 11, 2019.[36] Notice of DOJ's proposed regulations was also published October 11 in the Z Register; As of January 10, 2020[update] the OAL had not yet filed the final regulations with the Secretary of State, as required for the regulations to become effective.[36][37]
The California Privacy Rights Act of 2020 proposed several changes to the CCPA.[38] The Act, also known as 2020 California Proposition 24, expands existing data privacy laws by allowing consumers greater control of their personal data and establishing the California Privacy Protection Agency.[39] It passed, with a majority of voters approving the measure.[40]
A big area of the CCPA exemption is the personal health information (PHI) that is gathered.[41] Rather than the data being treated with the CCPA guidelines in mind, it is expected for PHI to adhere to the Health Insurance Portability and Accountability Act, otherwise known as HIPAA.[41] If the business collecting the data is related to clinical trials, then it must adhere to the "Common Rule".[42]
As for the information that is gathered by financial institutions, the institutions follow the California Financial Information Privacy act or the Gramm-Leach-Bliley Act depending on the situation.[41][43]
^Illman, Erin; Temple, Paul (Winter 2020). "California Consumer Privacy Act: What Companies Need to Know". The Business Lawyer. 75 (1): 1637–1646. ProQuest2350105509.
^Skiera, Bernd; Miller, Klaus, M.; Jin, Yuxi (2022). The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market. La Vergne: Bernd Skiera. p. [page needed]. ISBN978-3-9824173-3-2. OCLC1301513718.{{cite book}}: CS1 maint: multiple names: authors list (link)
