Rocks is the co-author, with New York Yankees outfielder Paul O'Neill, of the 2003 New York Times bestselling book Me and My Dad: A Baseball Memoir, detailing O'Neill's relationship with his father and how they bonded over baseball.[7] Andrea Cooper reviewing for the New York Times described the book as a charming eulogy for O'Neill's father.[8] Rocks has also co-written books with other athletes and media figures.
In 2006, Burton Rocks and Andrew Goodwin co-founded and launched the social media company Chatwithastar Inc.[9][non-primary source needed]
In 2015 Stony Brook University hired Rocks as an adjunct business professor.[5]
C.L. Rocks Corporation
Rocks is the founder and owner of C.L. Rocks Corporation, a sports agency, which he launched in 2008,[10] based on a metric he created during law school.[11] The agency has numerous high-profile clients.
In 2018 Rocks negotiated a six-year contract extension worth a guaranteed $26 million for client Paul DeJong, the biggest contract ever signed by a Major League Baseball player with less than one full year of major league service time.[12][13]Forbes SportsMoney profiled Rocks' "Quantified Intangible Sheet" evaluation methodology used in DeJong's contract extension negotiations.[14]
In January 2019 Topps announced plans to issue a collectible card for Rocks.[15][16]