The twelfth and final cycle of Britain's Next Top Model premiered on 19 October 2017 on Lifetime. This was the third cycle of the series to be hosted by former contestant Abbey Clancy. Photographer Nicky Johnston returned for the new series as well. Previous judges Hilary Alexander and Paul Sculfor did not return. Sculfor was replaced by British male model Max Rogers, while Hilary Alexander's place at judging remained open for a guest judge each week.[2][1] This cycle re-introduced individual critiques as elimination.
The prizes for this cycle included a modelling contract with Models 1, a fashion spread in Cosmopolitan magazine, nationwide campaigns for Show Beauty, Missguided, Cinere, and Lola Make Up along with a yearly supply of each brand's products, and a gift of portable electronic devices courtesy of Alcatel.[3]
The winner of the competition was 22-year-old Ivy Watson from Lincoln, Lincolnshire.[4] Watson was the first and only winner of the show to have never placed in the bottom two.
The semi-finalists arrived at a country manor in Chelmsford for a fairy tale themed boot camp, and met host Abbey Clancy for the first time. After changing into nude leotards to show off their catwalks and have one on one interviews with Clancy, the models were styled for a princess photo shoot with judge and photographer Nicky Johnston. On set, the contestants had to pose alongside judge Max Rogers. At the end of the week the models faced their first elimination, as the judges revealed that only 11 contestants would be moving into the model house. At the first elimination, Ocean and Gabriella were the first to leave.
The contestants moved into the model home, and learned that former contestant Eleanor Sippings would be joining them in the competition after having had to drop out from her original cycle due to an eye injury. On set, the models were introduced to designer Savannah Miller, and had a lookbook photo shoot showcasing a range of fall-winter accessories for Debenhams. They later had to practice their runway walks in a Kinky Boots catwalk challenge at the Adelphi Theatre. Efi was chosen as the best performer, winning immunity from the upcoming elimination. At panel the judges were joined by designer and guest judge Giles Deacon, and Shaunagh received picture of the week. Ivy & Louisa also receive praise from the judges while Georgia and Kira landed in the bottom two, and Georgia was eliminated from the competition.
Special guests: Savannah Miller, Robyn Bright, Dominic Tribuzio, Philip Town, Giles Deacon
The contestants arrived at Big Sky Studios and had a photo shoot for PETA, where they had to pose in a campaign regarding issues concerning the commercialized abuse of animals. They were later taken to the woods and had a challenge in which they had to film a nude commercial advertisement for Creative Nature Superfoods. Cirrah Leah was chosen as the best performer, winning immunity from the upcoming elimination. At panel, global PETA ambassador Lucy Watson was introduced as the week's guest judge, and Kira received picture of the week. Martha, Cirrah-Leah, Ivy & Eleanor also receive praise from the judges while Alisia and Sophia landed in the bottom two, and Alisia was eliminated from the competition.
Special guests:Dan Matthews, Julianne Ponan, Lucy Watson
The remaining 10 contestants attended "beauty bootcamp" and received makeovers under the direction of professional beauty experts. The models were later taken to a studio and had a photo shoot for Ghost fragrances in which they were suspended in the air over a crescent moon. Each model was required to embody the essence of one of the brands two new scents, Whitelight or Deep Night. At panel, fashion designer Daniel Lismore was introduced as the week's guest judge, and Kira received picture of the week. Martha & Cirrah-Leah also receive praise from the judges while Eleanor and Tamsin landed in the bottom two, and Tamsin was eliminated from the competition.
Special guests: Paul Edmunds, Lee Pycroft, Bennett Connelly, Louise Rigley, Daniel Lismore
Efi disclosed to the other contestants that she had been diagnosed with depression some time prior to the competition, and was taking medication to cope with her condition. The models took part in a photo shoot for Spectrum Collections makeup brushes in which they had to pose as life-size dolls. On set, Efi decided to quit the competition. The remaining eight contestants later had a challenge at the Bridge Academy in which they had to coach child models for a press event featuring clothing from Kimberley Walsh's Kimba collection. Eleanor was chosen as the best performer, winning immunity from the upcoming elimination. At panel, Cosmopolitan editor in chief Farrah Storr was introduced as the week's guest judge, and Martha received picture of the week. Eleanor also receive praise from the judges while Cirrah Leah and Louisa landed in the bottom two, and were both allowed to remain in the competition due to Efi's decision to quit earlier that week.
Special guests: Hannah Pycroft, Sophie Pycroft, Kimberley Walsh, Farrah Storr
The contestants arrived at Dalston Heights and took part in a casting challenge to star in a digital marketing campaign for Tinder, which entailed creating personalized profiles to impress a panel of judges. Sophia was chosen as the best performer, winning immunity from the upcoming elimination. The models later had a photo shoot for Carmex lip balm with male model David Tausz in which they had to deliver a passionate kiss. Model and actress Kelly Brook was introduced as the week's guest judge at panel, where the contestants learned that a double elimination would be taking place. Ivy received picture of the week, while Cirrah-Leah, Kira & Sophia receive praise from the judges and Louisa, Martha, and Shaunagh landed in the bottom three. The judges decided to save Martha, and the other two contestants were eliminated from the competition.
Special guests:Farrah Storr, Rosette Pambakian, Steve Bartlett, Oliver Proudlock, Stephanie Begin, David Tausz, Kelly Brook
The contestants were taken to the Blok London fitness center, and took part in a paired challenge for Fitbit overseen by former Pussycat DollKimberly Wyatt in which they had to perform in a series of instructional exercise videos. As the winners of the challenge, Cirrah Leah and Eleanor had their video featured on the brand's social media platforms. The models also had a beauty photo shoot inside a bathtub for Lola Make Up's new matte lipstick collection, whilst the judges secretly watched their performance in a separate room. Abbey Clancy later paid the contestants a visit to reveal that the remaining five models at the end of the episode would be flown to Thailand for the remainder of the competition, and that Asia's Next Top Model's Cindy Bishop would be taking over the competition's hosting duties during their time abroad. At elimination, Karen Diamond, the agency director of Models 1, was introduced as the week's guest judge. The Photo's with the most praise are Ivy & Kira while Martha became ill during deliberation, and had to drop out of the competition per a doctor's advice due to her recurring fainting spells. As a result of the circumstances, no elimination took place.
Special guests: Kimberly Wyatt, Karen Mcadoo, Estrella Corral, Karen Diamond
The remaining five contestants were flown to Bangkok and moved into their new home at the Lebua State Tower. They later had a go-see challenge with designers from Asava, Vatanika and Crème de la Crème, and took part in a photo shoot with photographer Nat Prakobsantisuk overlooking the ancient city of Ayutthaya decked out in traditional Thai attire. The models were introduced to host Cindy Bishop for the first time at elimination, where designer Polpat Asavaprapha joined the panel as the week's guest judge. Eleanor and Kira were revealed to be the winners of the go-see challenge that had taken place earlier in the episode, and after deliberation, Ivy received picture of the week. Eleanor also receive praise while Cirrah-Leah and Kira landed in the bottom two, and Cirrah-Leah was eliminated from the competition.
Special guests: Sven Brunssen, Victoria Sertic, Polpat Asavaprapha, Sirisak, Vatanika Patamasingh
The remaining four contestants were asked to memorize lines from a script to perform in a bilingual Thai-English commercial for Thai Airlines. Sophia was deemed as the best performer, and was allowed to bring Kira with her on a boat ride through the city. The models were later introduced to representatives from sportswear label Sixty Ninety, and had to perform in a photo shoot for the brand. Kira received picture of the week at elimination. Ivy also receive praise while Eleanor and Sophia landed in the bottom two, and Sophia was eliminated from the competition, leaving Eleanor, Ivy, and Kira as the three remaining finalists who would be flown back to London for the finale.
The finalists were sent to take part in a final photo shoot for Radox, where they each had to embody a different Radox fragrance as they were splashed with cold water. After the challenge, the models met host Abbey Clancy at the Mayfair Hotel, where she revealed to them that they would be taking part in a final catwalk show wearing designs by Giles Deacon during London Fashion Week Festival in front the press and important fashion A-listers. The final three later reunited with the previously eliminated contestants, as well as contestants from cycle's past. Immediately after the final show, the judges deliberated over each finalists' work and progress throughout the competition, and Ivy was crowned as the winner.
The contestant returned from the previous season in the second episode
The contestant quit the competition
The contestant was put through collectively to the next round
The contestant was part of a non-elimination bottom two
The contestant won the competition
Bottom two/three
Episode
Contestants
Eliminated
1
Gabriella, Kira & Ocean
Gabriella & Ocean
2
Kira & Georgia
Georgia
3
Alisia & Sophia
Alisia
4
Eleanor & Tamsin
Tamsin
5
Cirrah-Leah & Louisa
Efi
6
Louisa, Martha & Shaunagh
Shaunagh
Louisa
7
—
Martha
8
Cirrah-Leah & Kira
Cirrah-Leah
9
Eleanor & Sophia
Sophia
10
Eleanor, Ivy & Kira
Eleanor
Kira
The contestant was eliminated after her first time in the bottom two/three
The contestant was eliminated after her second time in the bottom two/three
The contestant quit the competition
The contestant was eliminated in the final judging and placed as the runner-up
Average call-out order
Episode 7 & 10 is not included.
Rank by average
Place
Model
Call-out total
Number of call-outs
Call-out average
1
9
Efi
13
4
3.25
2
1
Ivy
30
8
3.75
3-4
6
Martha
26
6
4.33
3-4
8
Shaunagh
26
6
4.33
5
5
Cirrah-Leah
31
7
4.43
6
2-3
Kira
36
8
4.50
7
2-3
Eleanor
35
7
5.00
8
4
Sophia
46
8
5.75
9
7
Louisa
40
6
6.67
10
10
Tamsin
33
4
8.25
11
11
Alisia
25
3
8.33
12
12
Georgia
20
2
10.00
13-14
13-14
Gabriella
12
1
12.00
13-14
13-14
Ocean
12
1
12.00
Notes
^ abCindy Bishop took over the shows hosting duties for episodes 8 and 9, which were filmed overseas in Thailand. Clancy resumed her role for the finale, which took place back in London.
^In episode 2, Eleanor entered the competition. She was originally a contestant on the show's previous cycle, but had to drop out of the competition after being diagnosed with a corneal ulcer. She was invited back by the show's producers to continue competing in this year's cycle.
^In episode 4, there was no immunity challenge. It was replaced by the makeover segment.
^In episode 5, Efi decided to quit the competition. Cirrah Leah and Louisa landed in the bottom two at panel, but were both allowed to remain in the competition due to Efi's decision to quit.
^In episode 6, Louisa, Martha, and Shaunagh landed in the bottom three. The final results were revealed in reverse order with Shaunagh placing 8th and Louisa placing 7th.
^In episode 7, Martha had to withdraw from the competition at panel due to health reasons. No elimination or call-out took place that week. The remaining five contestants at the end of the episode advanced collectively to the next round.
Makeovers
Tamsin - Cut to shoulder length and dyed chestnut brown
Efi - Cut short with bangs and dyed brown
Louisa - Cut to chin length and dyed chocolate brown
Shaunagh - Cut to chin length and dyed red
Martha - Cut to shoulder length with light pink highlights
Cirrah Leah - Volumized curls, dyed auburn and eyebrows lightened
Sophia - Dyed dark brown with bangs
Eleanor - Cut to chin length and dyed light blonde
Kira - Pixie cut and dyed brown
Ivy - Cut to shoulder length and dyed platinum blonde
