Brave Robot

Two flavors of Brave Robot ice cream
Product type	Frozen dessert
Owner	Urgent Company
Country	United States of America
Introduced	June 2020; 4 years ago (2020-06)[1]
Tagline	Animal-Free Ice Cream
Website	braverobot.co

Brave Robot is a brand of vegan ice cream made using Perfect Day's synthesized milk proteins.^[2][3] It has no lactose, but does include synthetic molecules reproducing those found in milk.

The ice cream comes in 8 flavors: Raspberry White Truffle, Blueberry Pie, A Lot of Chocolate, Peanut Butter 'n Fudge, Hazelnut Chocolate Chunk, Buttery Pecan, Vanilla 'n Cookies, and Vanilla.^[4]

By the end of 2021, the company had sold one million pints of ice-cream.^[5] By 2022 the product was available in 8000 stores across the USA.^[6]

In 2023, the company’s parent group, The Urgent Company, was bought by Superlatus;^[7] Superlatus announced plans for Brave Robot to launch a line of pulse protein snacks in 2024.

See also

Coolhaus

References

1. Watson, Elaine (2021-02-04). "Animal-free dairy ice cream startup Brave Robot secures listings in 5,000 stores". FoodNavigator-USA. Retrieved 2022-05-23.
2. Shieber, Jonathan (2020-07-15). "Brave Robot ice cream launches as the first brand from the Perfect Day-backed Urgent Company". TechCrunch. Retrieved 2020-12-22.
3. Wolf, Michael (2 August 2020). "We Tasted Brave Robot, The Ice Cream Made From Animal-Free Dairy". The Spoon. Retrieved 23 December 2020.
4. De Bellefonds, Colleen (22 October 2020). "This New Vegan Ice Cream Brand Uses Microbes and Science To Make 'Animal-Free Whey' - And It's Delicious". Well+Good. Retrieved 23 December 2020.
5. Martinez, Jocelyn (2021-11-09). "Brave Robot sells 1 million vegan ice cream pints, saving the equivalent of 1 million miles of emissions". VegNews. Retrieved December 5, 2024.
6. "Brave Robot's Animal-Free Ice Cream: The Future Favors the Brave". Perfect Day. 2022-07-12. Retrieved December 5, 2024.
7. "Superlatus takes on Perfect Day's animal-free brands through acquisition of The Urgent Company, plus further surprise moves". Vegconomist. 2023-08-25. Retrieved December 5, 2024.