Shad formed the Time label in the mid-to-late 1950s and besides the jazz and cocktail pop albums, he had hits with The Bell Notes, and on his Shad label, The Knockouts and The Beau-Marks. He produced Lou Reed's first vocal recordings, "Your Love" and "Merry Go 'Round" for Time in 1962. He also formed the Brent label (primarily for West Coast signings) and had hits with Skip & Flip, The Chevrons and Bertha Tillman.
Shad's grandson is the writer-director Judd Apatow. His wife, Molly Shad, appeared in Apatow's film This Is 40, playing the grandmother of Paul Rudd's character. In the Apatow-written Walk Hard: The Dewey Cox Story, the singer who Cox mimics in his first nightclub show is named after Shad.