The BlackBerry Z10 was an LTEtouchscreen-based smartphone developed by BlackBerry, previously known as RIM.[3]
The BlackBerry Z10 was the first of two new BlackBerry phones presented at the BlackBerry 10 event on January 30, 2013.[4] The BlackBerry Z10 was followed by the Z30.
Development
BlackBerry's chief operating officer Kristian Tear and chief marketing officer Frank Boulben fought against co-founder and former co-CEO Mike Lazaridis to have the touchscreen Z10 prioritized over the Q10 which had a physical keyboard.[5]
Boublen was then responsible for and received "criticism for the marketing campaign that supported the Z10 launch, including a confusing Super Bowl advertisement which some board members hated".[5]
Both Tear and Boublen were ousted on November 25, 2013 by new CEO John S. Chen, whom weeks earlier had replaced Thorsten Heins.[5]
The BlackBerry Z10 used the BlackBerry 10 (at the time running on 10.3.3) mobile operating system based on QNX. The user interface of BB 10 was based on the concept of direct manipulation, using multi-touch gestures. Interaction with the OS included a range of multi-touch gestures, all of which had specific definitions within the context of the BB10 operating system and its multi-touch interface. The Z10 came pre-loaded with a variety of default BlackBerry applications.[6]
The phone had a mobile hotspot functionality that could support up to 8 devices.[7] It accessed the BlackBerry World, an online application distribution platform for the BlackBerry OS. The touchscreen keyboard featured predictive text capabilities.[8]
The BlackBerry Z10 had an 8-megapixel rear-facing camera and a 2-megapixel front-facing camera. Its camera software included a burst mode branded as "TimeShift".[9][7]
There were four SKUs for the Blackberry Z10, corresponding to the North American carrier band distribution and international versions. The LTE version of the Z10 featured the Qualcomm Snapdragon S4 Plus (SoC) which had a dual-core CPU running at 1.5 GHz, and an Adreno 225GPU for LTE-capable units.[10] For markets where LTE was not supported (international model), BlackBerry released the Z10 with the Texas Instruments OMAP 4470 (SoC) which had a dual-core CPU running at 1.5 GHz and a PowerVR SGX 544 GPU.[11] It used a STE M5730 modem.
The outer housing of the Z10 frame was made of plastic combined with an internal stainless steel metal frame, while the back cover was made of plastic and protected by rubber finish. The on/off and volume button were made of metal.
It was available in black or white colour variants. A limited red edition was available for qualified app developers.[12]
In South Africa the Z10 became available on February 22, 2013[14] on MTN. Vodacom had announced their intention to make the Z10 available, the day before on 21st Feb 2013.
On February 10, 2013, prepaid provider and T-Mobile US-MVNO Solavei became the first in the United States to offer the BlackBerry Z10.[16] In March 2013, T-Mobile USA announced that the Z10 would be available for business pre-order on March 11, with pick-up on March 13. The store wide launch was scheduled for March 27. On March 11, AT&T announced a March 22 release date for the device, with pre-orders beginning March 12. Verizon announced pre-ordered for March 14, with a release date of March 28.[17]
Mexican Telcel announced pre-orders for Z10 on March 21 on Facebook and finally released on April 2.
In India, the Z10 was launched on February 25, 2013.
In Taiwan, Taiwan Mobile made the Blackberry Z10 available on 15 April 2013.[20]
Model comparison
Model
STL-100-1 (RFG81UW)
STL-100-2 (RFH121LW)
STL-100-3 (RFK121LW & RFF91LW)
STL-100-4 (RFA91LW)
Countries
Nepal, Nigeria, South Africa, Taiwan, Trinidad and Tobago, India, Indonesia, Malaysia, Philippines, Thailand, Spain, Turkey, Argentina, Chile, Colombia, Venezuela, Saudi Arabia, United Arab Emirates, El Salvador
Australia, Malaysia, New Zealand, Hong Kong, Philippines, Singapore, Austria, Belgium, Bulgaria, Czech Republic, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Poland, Portugal, United Kingdom, Brazil
^Staff writer (January 30, 2013). "Press release: Research In Motion Changes Its Name to BlackBerry". BlackBerry (Research in Motion Ltd.). RIMM. Archived from the original on 2013-02-03. Retrieved February 2, 2013. WATERLOO, ON - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) has announced that it will now operate around the world under the iconic name BlackBerry, effective immediately.
