Ashurst was born on 12 April 1948, the son of Frank Goulding and Mary Anne Ashurst. He grew up in Ince-in-Makerfield, living with his mother and three elder sisters, and attended Rose Bridge Secondary Modern School.[3]
Ashurst was first introduced to rugby league at the age of 10 when he watched the television broadcast of Wigan's 13-9 victory over Workington Town in the 1958 Challenge Cup Final during the 1957–58 season at Wembley Stadium, London on Saturday 10 May 1958. During his school years, he represented the Wigan Schoolboys teams in both rugby and football, and was offered a trial by Blackburn Rovers before deciding to focus on playing rugby league.[3]
Playing career
Ashurst was signed by Wigan from Rose Bridge in August 1968.[6]
"His attacking talent was almost otherworldly. When he was in the mood, he kicked the ball to make it bounce like a trained poodle. He usually found a way through an impenetrable wall of defenders. Every long pass he threw found the fingertips of the intended receiver."
In 1973, Ashurst was signed by the Penrith Panthers for a record fee of £15,000,[10] (based on increases in average earnings, this would be approximately £241,100 in 2013).[11] While he played three seasons in the NSWRL, he became a popular figure with the new club and was notable for his prowess as a goal-kicker. This was partially due to his style of kicking: in an era where most Australian goal-kickers would approach the ball straight-on and use their toe to kick, Ashurst went "around the corner" and contacted the football with his instep, soccer-style. This produced both more power and a higher level of accuracy, and by the late 1980s most native Australian goal kickers (save for Mal Meninga) switched over to this method. In 2006, Ashurst was named in the Penrith's "Team of Legends".[12]
Wakefield Trinity
Ashurst returned to Wigan in 1977, but was sold to Wakefield Trinity for another record fee of £18,000 in March 1978,[6] (based on increases in average earnings, this would be approximately £136,200 in 2013).[11] He played at second-row in Wakefield Trinity's 3-12 defeat by Widnes in the 1979 Challenge Cup Final during the 1978–79 season at Wembley Stadium, London on Saturday 5 May 1979, in front of a crowd of a crowd of 94,218.[13] He retired from playing in 1982 due to a knee injury.
International honours
Bill Ashurst won caps for Great Britain while at Wigan in 1971 against Australia, and in 1972 against France (2 matches).[1]
Coaching career
Ashurst coached Wakefield Trinity while still playing during the 1981–82 season. He then joined Wigan as assistant coach to Alex Murphy. Ashurst also coached Runcorn Highfield between 1987 and 1989. Due to a players' strike, Ashurst came out of retirement to play in a match against former club Wigan in 1988. He was sent off during the game, and made no further appearances as a player.[6]