Avalanche featured interviews with artists, done by either Béar, Sharp, or both of the editors together. The magazine featured a single, often close-cropped, portrait of an artist on almost every cover. Its editorial emphasis was to document artists' work and Postminimalism art news. It avoided standard art criticism and art reviews as a matter of editorial policy. The singular intention of the magazine was to foreground conceptual artistic ideas without mediation from art critics or other writers.[2]
Avalanche was initially designed as a square-shaped journal similar to Artforum.[3] Its covers resembled vinyl albums.[4]