Andrew Christian started the clothing line in 1997.[6][7] He sold his clothing in boutiques.[8] He chose a generic cross icon for his logo as he wanted to avoid religious connotations.[9]
The regular fashions were followed, over the years, by sportswear, swimwear, and then underwear, "and that's when things really took off."[10] In 2006, with the addition of the underwear lines, sales grew exponentially.[11][12]
In 2008 Christian released Black Line, "a higher end dressy line of men's wear," inspired by the clothes he made for himself, and features ready-to-wear tailored pants and vests.[14]
In the 2008/2009 season the company started making clothes for women as well as men.[6] In 2013 it expanded the sportswear lines.[11]