Abu Dhabi Tourism Authority (ADTA) was a statutory body in the United Arab Emirates established in 2004 under the Government of Abu Dhabi’s economic diversification strategy.[1] The authority had wide-ranging responsibilities for the promotion and development of the emirate’s tourism industry[2] and international positioning as a destination of distinction.[3]
ADTA worked closely with all the emirate's tourism industry stakeholders in the private and public sectors. These bodies included aviation infrastructure and transport suppliers, airlines, destination management companies, accommodation providers and meetings organisers. Together they adopted a collaborative approach to promoting the emirate as an up-market destination with a focus on sustaining and preserving its natural environment and heritage.
ADTA's activities included destination marketing, infrastructure and product development and regulation and classification.[4] The authority had built up an expansive portfolio of major events including the annual European Tour-based Abu Dhabi Golf Championship; the Abu Dhabi Junior Golf Championship; the Al Ain Aerobatics Show; Gourmet Abu Dhabi; the Abu Dhabi Desert Challenge, the Abu Dhabi Red Bull Air Race and the six-weeks long 'Summer in Abu Dhabi' family carnival. It is also a headline sponsor of the Abu Dhabi Yacht Show and actively supports the World Rally Championship through its BP-Ford Team Abu Dhabi alliance, which also extended to sponsorship of reigning Red Bull Air Race champion Hannes Arch and international powerboat and triathlon squads.
Maountainbiking at Abu Dhabi Adventure Challenge 2008 - ADTA
ADTA also served as a catalyst in driving inward tourism investment, growth and development. A key initiative in its inward investment strategy was the creation, in 2006 of the Tourism Development and Investment Company (TDIC), the authority's tourism asset management and development arm.[5]
