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1998 Big 12 Conference football standings
v t e
Team	W		L	W		L
North Division
No. 10 Kansas State x	8	–	0	11	–	2
No. 19 Nebraska	5	–	3	9	–	4
No. 21 Missouri	5	–	3	8	–	4
Colorado	4	–	4	8	–	4
Kansas	1	–	7	4	–	7
Iowa State	1	–	7	3	–	8
South Division
No. 11 Texas A&M x$	7	–	1	11	–	3
No. 15 Texas	6	–	2	9	–	3
Texas Tech	4	–	4	7	–	5
Oklahoma State	3	–	5	5	–	6
Oklahoma	3	–	5	5	–	6
Baylor	1	–	7	2	–	9
Championship: Texas A&M 36, Kansas State 33
$ – BCS representative as conference champion x – Division champion/co-champions Rankings from AP Poll

The 1998 Kansas Jayhawks football team represented the University of Kansas in the 1998 NCAA Division I-A football season. They participated as members of the Big 12 Conference in the North Division. They were coached by head coach Terry Allen and assistant coach Mark Farley. Kansas played their home games at Memorial Stadium in Lawrence, Kansas.

Schedule

Date	Time	Opponent	Site	TV	Result	Attendance	Source
September 5	2:30 p.m.	Oklahoma State	Memorial Stadium Lawrence, KS	ABC	L 28–38	32,500
September 12	2:30 p.m.	at No. 25 Missouri	Faurot Field Columbia, MO (Border War)	ABC	L 23–41	59,270
September 19	6:30 p.m.	Illinois State*	Memorial Stadium Lawrence, KS		W 63–21	31,100	^[1]
September 26	6:00 p.m.	at UAB*	Legion Field Birmingham, AL		W 39–37 ^4OT	30,543	^[2]
October 3	11:30 a.m.	No. 18 Texas A&M	Memorial Stadium Lawrence, KS	FSN	L 21–24	36,000
October 10	6:00 p.m.	at Baylor	Floyd Casey Stadium Waco, TX		L 24–31	31,271
October 17	6:00 p.m.	at No. 8 Nebraska	Memorial Stadium Lincoln, NE (rivalry)	FSN	L 0–41	76,174
October 24	6:00 p.m.	No. 17 Colorado	Memorial Stadium Lawrence, KS	FX	W 33–17	31,600
October 31	11:30 a.m.	No. 3 Kansas State	Memorial Stadium Lawrence, KS (rivalry)	FSN	L 6–54	43,000
November 7	1:00 p.m.	North Texas*	Memorial Stadium Lawrence, KS		W 23–14	20,000
November 21	1:00 p.m.	at Iowa State	Jack Trice Stadium Ames, IA		L 20–23	26,059
*Non-conference game Homecoming Rankings from AP Poll released prior to the game All times are in Central time

^ Bechard, Harold (September 20, 1998). "KU Routs Illinois State For First Victory". The Salina Journal. p. D1. Retrieved October 3, 2021 – via Newspapers.com.
^ "Hill, Jayhawks outlast UAB in four overtimes". The Wichita Eagle. September 27, 1998. Retrieved December 12, 2021 – via Newspapers.com.
^ "1998 Results". Kansas Athletics. August 26, 2003. Archived from the original on December 5, 2003. Retrieved November 5, 2012.