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The Dip

The Dip
PengarangSeth Godin
NegaraAmerika Serikat
BahasaInggris
GenreAktualisasi diri, bisnis, non-fiksi
PenerbitPenguin Group (AS)
Tanggal terbit
2007 (AS)
Jenis mediaCetak (Hardcover & Paperback)
Halaman86 p. (edisi hardcover AS)
ISBNISBN 1-59184-166-6
Didahului olehSmall is the New Big 
Diikuti olehMeatball Sundae 

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (2007) adalah buku kesepuluh yang diterbitkan Seth Godin.[1] Ini adalah buku 76 halaman yang mengilustrasikan konsep "the dip"—kemunduran sementara yang dapat diakhiri dengan kegigihan—dan cara mengetahui apakah Anda sosok yang pantas melanjutkan atau berhenti.

Penerimaan publik

Pada awal Maret, Godin meluncurkan blog pembantu The Dip berjudul "The Dip Blog". Di sana ia merilis rincian tentang buku tersebut dan memberikan contoh yang ilustratif.[2] Dalam tur buku selanjutnya, Godin setuju datang ke mana saja asalkan bukunya terjual 2.500 kopi.[3] Godin datang ke 15 kota yang berarti bukunya terjual 37.500 kopi. The Dip menempati #5 di New York Times Best Seller List dan terjual 100.000 kopi dalam kurun satu bulan setelah dirilis.[4]

Buku ini mendapatkan tanggapan positif dan diliput oleh USA Today, The Miami Herald, National Post, South China Morning Post, Brandweek, dan Entrepreneur Magazine.[5][6][7][8] Chris Anderson, penulis The Long Tail, dan Guy Kawasaki juga menyarankan buku ini.[9][10]

Referensi

  1. ^ The Dip: A Little Book That Teaches You When to Quit (and When to Stick).
  2. ^ The Dip Blog
  3. ^ Windley, Phil Seth Godin: The Dip
  4. ^ 10 Questions with Seth Godin Diarsipkan 2012-07-10 di Wayback Machine. Bestseller Interviews. June 8, 2007.
  5. ^ Francis, Diane Seth Godin's the dip is a great little read[pranala nonaktif permanen] National Post. December 26, 2007.
  6. ^ Gyopos, Susie The secret's in the timing South China Morning Post. August 23, 2008.
  7. ^ Q&A: Seth Godin Says 'Know When To Bail' Brandweek. May 29, 2007.
  8. ^ Tice, Carol When to Fold 'Em Entrepreneur Magazine. May 2007.
  9. ^ Google's case against marketing Diarsipkan 2013-03-28 di Wayback Machine. The Long Tail Blog. March 21, 2007.
  10. ^ The Big Dip: Ten Questions with Seth Godin Diarsipkan 2013-01-03 di Wayback Machine. Guy Kawasaki. April 22, 2007.
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